Digital Marketing & Performance Manager

Redefined Ltd; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a vibrant and innovative team as the Digital Marketing & Performance Manager for the Guinness Open Gate Brewery in Covent Garden, London. You'll spearhead the online consumer experience, driving strategies in CRM and performance media while collaborating closely with cross-functional teams. This role offers the chance to impact brand success and contribute to cultural events, enhancing the overall consumer experience within one of the UK's key cultural hubs.

Benefits

Flexible working arrangements

Annual merit increases

Annual performance-based bonus

Subsidized gym membership

Contributory pension scheme

Share options

Qualifications

• Proven experience in driving footfall and achieving business targets.
• Strong ability to manage and inspire teams.
• Expertise in media campaign management, particularly in Google and Meta.

Responsibilities

• Manage flawless online consumer experience for tours and bookings.
• Oversee paid media strategy and agency management.
• Coordinate website updates for improved user experience.

Skills

CRM

Performance Media

UX

Analytical Skills

Leadership

Education

Experience in Hospitality Industry

Hands-on experience within CRM platform

Tools

Salesforce

Job description

Digital Marketing & Performance Manager

Guinness Open Gate Brewery London

Location: Covent Garden, London

Full time, permanent

About Us

The Guinness Open Gate Brewery London (GOGBL) new Guinness neighbourhood in London that will encourage the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of outstanding growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand's 264-year history.

Location

Key elements of the site include:

• Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.

• Restaurants/Taproom/bars - world-class food and beer produced and served on site.

• Central all weather historic courtyard with outstanding bar experience.

• Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.

• Tailored 5th floor glass box rooftop eating and drinking experience crafting brand-new rooftop view of London.

• Brewery and beer experience/tasting tours.

• Cultural events space crafted and fitted out with technology to enable special meeting and conference experiences

You will be responsible for:

• The flawless online experience for all consumers browsing and booking tours with us
• Paid Media - strategy, planning, approval of assets and agency management. Including owning the annual Connections Planning process with our global media agency.
• CRM - strategy, approval of final emails, GDPR compliance.
• Website Management - coordinates all website updates, works to continually improve the consumer experience and optimise based on the latest insights and analytics.
• Continually driving optimisations across all channels
• DMC (Diageo Marketing Code) & DDC (Diageo Digital Code) - ensuring all our comms and comms from our Food & Beverage partner enforce to our responsible marketing standards
• Development of effective reporting
• Line management of the Digital Marketing & Ticketing Executive
• Working with the Marketing Manager to ensure all content requirements are communicated for upcoming shoots
• Working with the Culture & Partnerships Manager to ensure the website is updated with the latest information on events, partnerships and collaborations. Ensuring that all first party data capture opportunities are improved

Key Stakeholders

The role reports into the Head of Sales & Marketing, GOGBL and has a Digital Marketing & Ticketing Executive as a direct report. The role holder will need to form a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Data & Technology (D&T) team, Legal team, Media team and CRM team.

Qualifications and Experience Required

• Have solid previous experience within CRM, performance media and UX. You will have no problem bringing to life multi-channel campaigns that are consistent, consumer centric, in line with standard process and that deliver commercial results.
• Experience within the hospitality industry is essential.
• Demonstrated success in driving footfall, consistently achieving or surpassing key business targets.
• Proven leadership skills, with a strong ability to manage teams effectively while inspiring and motivating colleagues to deliver outstanding results.
• Agency and budget management, particularly for paid media.
• Experience in setting up, driving and optimising performance media campaigns, particularly within Google and Meta.
• Hands on experience within a CRM platform (ideally salesforce)
• Experience curating/feed-backing on content to the best fit channel requirements, whilst being on brand
• The ability to provide a clear, easy to digest narrative to stakeholders in the business that are not 'tech savvy people'
• A deep understanding of site, social, media and CRM insights, analytics and reporting. With the ability to optimise plans based on results.
• A great understanding of what makes a faultless consumer experience online and how to work with several stakeholders across a business to bring this to life
• A clear understanding responsible marketing and GDPR
• Experience working for a brand with a clear tone of voice and identity
• Experience working with a ticketing system (desired)

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including:Modern work life balance policies and wellbeing activities

• Annual merit increases (performance based)

• Annual bonus (performance based)

• Subsidized gym membership

• Contributary pension scheme

• Share options

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent variousviewpoints, experiences andcommunities who generate thought-provokingworkto improve ourbusiness and workplace, crafting a sense of belonging and opportunities for all.

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that we will encourage and celebrate you for who you are. You'll be part of - and help build - an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. And you'll help us champion inclusion and diversity across our entire business.