Digital Marketing & Performance Lead

LeMieux; Romsey; On-site; GBP 40,000 - 60,000; Full time

Job summary

LeMieux, a leading global equestrian company, seeks a Digital Marketing & Performance Lead to drive growth through innovative digital marketing strategies. The role involves managing campaigns, budgets, and performance analysis to ensure optimal customer acquisition and brand health. Join a passionate team dedicated to excellence in the equestrian sector.

Benefits

Company pension

Free on-site parking

Casual attire

Qualifications

• Strong working knowledge of major channels including Search and Paid Social.
• Significant experience in managing substantial budgets in paid digital media.

Responsibilities

• Develop and optimise a full funnel performance marketing strategy.
• Manage day-to-day execution of customer acquisition programs.
• Analyse performance data and report on campaign effectiveness.

Skills

Performance marketing

Data analysis

Digital marketing

Campaign management

Job description

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Talent and Training Lead at LeMieux | Recruitment Expert

Digital Marketing & Performance Lead

LeMieux has an exciting opportunity for a Digital Performance & Marketing Lead looking for a new challenge in a fast-growing global equestrian company.

We have an ambitious vision and are looking to add to our 180-strong HQ team to achieve it.

Role Overview:

Reporting to the Head of Ecommerce, you will have a significant impact on our continued rapid growth. Working closely with the Marketing and Creative teams, you will deliver high performing and inspiring digital marketing campaigns via paid media.

As the Digital Marketing & Performance Lead, you will be responsible for our performance driven digital marketing activities, supporting the building and delivering of a predictable and scalable customer acquisition strategy. You will drive revenue growth at an optimal return on investment, while understanding and respecting the long-term health of the brand.

Key Responsibilities:

• Strategy: supporting the Head of Ecommerce and Head of Marketing in developing and optimising a full funnel performance marketing strategy.
• Execution: overall responsibility for the day-to-day execution of the strategy, delivering a predictable and scalable customer acquisition program via comprehensive multi-channel paid media plan.
• Campaign Budget Management: advise on and allocate budgets at campaign, adgroup and ad level, constantly analysing spend and recommending changes as necessary to ensure optimisation.
• Coordination: across teams, departments and multiple external agencies to help plan and develop the creative assets required to support campaigns.
• Data Analysis: drive optimisation through the analysis of performance data, tracking key performance indicators, setting measurable objectives and building plans to deliver them.
• Reporting: responsibility for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.

Suitable applicants will display the following:

• The ideal candidate will be passionate about performance marketing and data, while understanding & respecting the critical role, creative and brand marketing plays in our mix.
• You will possess a strong working knowledge of our major channels and platforms including Search and Paid Social across Meta, YouTube and TikTok among others.
• Candidates who can quickly understand, analyse, and act on data will thrive in this role.
• This job requires a mix of strong tactical thinking, creativity, organisation and analytical skill.
• You must have significant proven experience in paid digital media managing a substantial budget.
• Ambition. This is a rapidly growing business, and we want staff that can grow with us.
• Please note this position is based full-time, Monday to Friday, from our East Wellow office near Romsey. We passionately believe in building strong team bonds and really value the effective collaboration that working together in person brings.

About us

LeMieux’s committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We’re strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.

Overview

At LeMieux, we’re all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you’ll fit right in.

We’re growing fast. Are you motivated by new experiences, ready to try new things and excited by change?

We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.

Does this sound like you?

From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:

• Company pension
• Free on-site parking
• Casual attire

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail and Sporting Goods Manufacturing

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