Digital Marketing Officer (Maternity Cover)

THE ROYAL DRAWING SCHOOL; London; On-site; GBP 30,000 - 42,000; Full time

Job summary

A leading art education organization is seeking a Digital Marketing Officer to cover maternity leave. This role involves managing digital strategy, enhancing student recruitment through social media, and engaging audiences across multiple platforms. The ideal candidate will have extensive digital marketing experience, strong content creation skills, and the ability to analyze campaign performance to optimize ROI.

Qualifications

• Minimum 4 years’ experience managing digital content and social media channels.
• Strong copywriting, visual, and video content creation skills.
• Experience using analytics tools and A/B testing.

Responsibilities

• Manage and grow the School’s social media channels.
• Create engaging content in line with the School’s calendar.
• Develop and deliver digital campaigns, including A/B testing.

Skills

Digital content management

Social media marketing

Copywriting

Analytical skills

Communication

Tools

Google Analytics

CMS

Meta/AdWords

Job description

The Royal Drawing School is seeking a skilled and creative Digital Marketing Officer to cover a maternity leave. This is an exciting opportunity to play a key role in delivering the School’s digital marketing and content strategy, supporting student recruitment, and growing our digital presence across multiple platforms.

About the Royal Drawing School

We are the independent, artist-led and not-for-profit home of observational drawing. Founded in 2000 by HM King Charles III and artist Catherine Goodman CBE LVO, we exist to ensure artists and creatives everywhere can access world-leading, skills-based drawing tuition – regardless of background, age or circumstances.

We teach everyone, from beginners to practising artists, through over 350 annual programmes including our renowned full-scholarship postgraduate-level Drawing Year, short courses, public programmes, and Young Artists classes. Our courses take place in studios across London, outdoors, in galleries and online.

Purpose of the Role

The Digital Marketing Officer is responsible for executing key elements of the School’s digital strategy – with a particular focus on social media, paid advertising, content creation and digital community engagement. Working closely with teams across the School, this role ensures that our online platforms reflect the School’s creative mission and help us reach new and existing audiences.

Key Responsibilities

• Manage and grow the School’s social media channels (Instagram, Facebook, Tik Tok, LinkedIn, YouTube)
• Create and schedule engaging, on-brand content in line with the School’s calendar
• Monitor engagement and manage livestreams and social media coverage at events
• Work with the Designer and Content teams to produce content (video, image, written) for multiple channels
• Develop and deliver paid digital campaigns (PPC, social, display), including reporting and A/B testing
• Keep the website up to date, supporting SEO and accessibility improvements
• Support the development of CRM strategies and user journeys, guiding audiences from social media (paid and organic) into the HubSpot CRM – from initial engagement to email subscription and customer conversion
• Provide campaign performance insights through regular reporting and data analysis
• Support cross-departmental marketing efforts to drive course bookings and engagement
• Ensure all activity complies with GDPR, copyright, safeguarding and EDI requirements
• Stay up to date with digital trends and identify opportunities to reach new audiences

Key Outcomes

• Increased engagement, reach and student recruitment via digital channels
• Effective and creative content delivery aligned with the School’s mission
• Data-driven marketing decisions that improve campaign performance and ROI
• Growth in newsletter subscribers and social media following
• Enhanced visibility and engagement for the School’s expanding online programmes

Skills & Experience

Essential

• Minimum 4 years’ experience managing digital content and social media channels
• Strong copywriting, visual, and video content creation skills
• Experience in developing user journeys commencing from social media, using CRM
• Experience using analytics tools (Google Analytics, Meta/AdWords), A/B testing
• Confident in CMS and digital advertising formats
• Excellent organisational and communication skills

Desirable

• Experience with SEO and website optimisation
• Interest in the arts or art education
• Proactive and creative approach to digital engagement
• Awareness of emerging platforms and digital trends