Digital Marketing Officer

The University of Manchester; Manchester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading educational institution in Manchester is seeking a Digital Marketing Officer to drive digital growth in online and blended learning. This vital role involves executing impactful strategies, managing SEO, and leading integrated campaigns to support student recruitment. Candidates should have robust digital marketing experience, particularly in campaign management and SEO. This position offers a hybrid working arrangement and a competitive benefits package.

Benefits

Market leading pension scheme

Employee assistance programme

Generous annual leave

Qualifications

• Experience in managing paid digital campaigns.
• Ability to work flexibly and collaboratively.
• Excellent planning and project management skills.

Responsibilities

• Execute digital strategies for online learning.
• Lead integrated marketing campaigns.
• Manage SEO strategy to enhance visibility.

Skills

Digital campaign management

SEO understanding

Data analysis

CRM systems

Project management

Excellent communication

Tools

Google Analytics

Adobe Creative Cloud

MS Dynamics

CMS systems

Job description

The University of Manchester is part of the prestigious Russell Group of universities and highly respected across the globe as a centre of teaching excellence and research innovation and discovery.

Our purpose is to advance education, knowledge and wisdom for the good of society, putting our three core goals of research and discovery, teaching and learning, and social responsibility at the heart of everything we do.

About The Role

We’re on the hunt for a proactive and results-driven Digital Marketing Officer to join our Marketing and Recruitment team within Education Development here at The University of Manchester. If you’re passionate about digital marketing - especially in the education sector -this is your chance to make an impact!

This is a 12-month fixed-term role to cover a maternity leave, during which you'll play a key part in supporting the University’s ambitious goals for growth in online and blended learning (OBL). The role also includes line management of the Digital Marketing Coordinator.

What You’ll Do

Drive Digital Growth:

• Execute high-impact digital strategies that boost awareness and generate leads for our online and blended learning (OBL) programs.
  
  
  

Plan & Execute Campaigns:

• Lead the delivery of integrated digital marketing campaigns that support student recruitment and engagement.
  
  
  

Amplify Our Reach:

• Manage paid digital media (search, social, display, third-party) to enhance visibility and drive quality leads.
  
  
  

Boost SEO Performance:

• Lead the SEO strategy alongside the Digital Marketing Coordinator, Content Team, and external agencies to enhance our SEO strategy—analysing organic traffic, building SEO-driven content pages, and tracking keyword performance to optimise visibility.
  
  
  

Essential Knowledge, Skills And Experience

• Confident, creative and dynamic, with experience of planning, delivering, managing and optimising integrated digital campaigns, including testing new digital pathways
• Experience of managing paid search, display and paid social campaigns
• Experience of working with external agencies to manage and optimise campaigns
• An excellent understanding of SEO and implementing SEO plans
• Experience of utilising Customer Relationship Management (CRM) systems
• Good knowledge of using reporting tools such as Google Analytics (including some familiarity of Google Analytics 4 developments) and Google Data Studio
• High level of digital literacy, with knowledge and experience of IT systems relevant to the role, including familiarity with MS Office, Adobe Creative Cloud, CRM (i.e. MS Dynamics), CMS systems (i.e. T4, Sitecore) and integration tools (i.e Zapier)
• Experience with lead generation campaigns and data collection across digital channels, including security and compliance considerations and data integration from web applications to CRM using tools such as Zapier
• Experience in editing content using website content management systems
• Experience of translating complex data sets into meaningful business insights
• Ability to manage and develop a team of staff setting and achieving clear objectives and performance goals
• Ability to meet operational requirements, with excellent planning, organisational and project management skills
• A constructive team player demonstrating an ability to work flexibly, collaboratively and across organisational boundaries
• Excellent communication skills with the ability to present information clearly and explain complex issues to a range of audiences with varying levels of understanding
• A commitment to the University’s strategic goals, themes and values
• Excellent attention to detail and strong proofreading skills
• Able to manage projects and campaigns
  
  
  

What you will get in return:

• Fantastic market leading Pension scheme
• Excellent employee health and wellbeing services including an Employee Assistance Programme
• Exceptional starting annual leave entitlement, plus bank holidays
• Additional paid closure over the Christmas period
• Local and national discounts at a range of major retailers
  
  
  

As an equal opportunities employer we support an inclusive working environment and welcome applicants from all sections of the community regardless of age, disability, ethnicity, gender, gender expression, religion or belief, sex, sexual orientation and transgender status. All appointments are made on merit.

Our University is positive about flexible working – you can find out more here

Hybrid working arrangements may be considered.

We reserve the right to close the advert early if we receive a high number of applicants.

Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.

Any CV’s submitted by a recruitment agency will be considered a gift.

Enquiries about the vacancy, shortlisting and interviews:

Name: Lisa Donnelly

Email: [e-mail]

General enquiries:

Email: [e-mail]

Technical support:

https://jobseekersupport.jobtrain.co.uk/support/home

This vacancy will close for applications at midnight on the closing date.

Please see the link below for the Further Particulars document which contains the person specification criteria.

Please be aware that due to the number of applications we are unfortunately not able to provide individual feedback on your application.