Digital Marketing Officer

YOUNG LIVES VS CANCER; Bristol; On-site; GBP 25,000 - 35,000; Full time

Job summary

An organization dedicated to helping children with cancer is seeking a Digital Marketing Officer to join their Digital team. The successful candidate will manage email campaigns, run paid advertising, and create content for social media platforms. Experience with tools like Meta Business Manager and GA4 is essential. This role offers flexibility, a supportive environment, and opportunities for professional growth.

Benefits

Flexible working hours

Generous annual leave

Enhanced pension

Wellbeing days

Employee savings scheme

Qualifications

• Experience managing digital marketing campaigns across various channels.
• Strong ability to create and deliver engaging content for campaigns.
• Proficient in using digital marketing tools for campaign tracking and measurement.

Responsibilities

• Deliver end-to-end email marketing campaigns including briefing and evaluation.
• Run paid digital marketing campaigns and assist with agency campaigns.
• Monitor social media channels and create content to support campaigns.

Skills

Managing digital marketing campaigns

Creating content for digital channels

Using Email Service Providers

Building paid advertising campaigns

Using analytics tools like GA4

Social media management

Content Management Systems

Tools

Meta Business Manager

Dotdigital

GA4

Hootsuite

Wordpress

Job description

Today, 12 children and young people will be diagnosed with cancer. We’ll stop at nothing to make sure they get the right care and support at the right time.

• Home-based, with regular travel to London and Bristol.
• Closing date: 11 August 2025.
• Interview date: w/c 18 August 2025.

Change lives in a life-changing career

When a child or young person is diagnosed with cancer, their whole world can feel like it’s falling apart. Independence is taken and confidence is stolen. Stability no longer exists. The future suddenly feels uncertain.

The impact of cancer on young lives is more than medical. That’s why we exist. Our specialist social workers help children and young people with cancer and their families navigate the emotional and practical impact of cancer. We remove barriers, solve problems and prioritise wellbeing. And we stop at nothing to make sure they get the right care and support at the right time.

We challenge the systems and policies that surround children and young people, we highlight gaps and campaign for change. Because we know what a better future could look like. And we know what we need to do to make that future a reality. We need to push harder, reach further and work smarter. And we need the right people on our team to help us get there. People like you.

About the role

We’re looking for a Digital Marketing Officerwith paid advertising and organic social media experience to join our Digital team.

As Digital Marketing Officer, you’ll be responsible for creating email marketing campaigns, running paid advertising activity and creating content across organic social channels to help teams across the organisation hit their objectives. You’ll be joining our friendly and expert Digital Engagement Team.

You’ll have previous experience managing email and paid marketing campaigns, creating content for social channels and using digital platforms including Meta Business Manager, Email Service Providers and GA4.

You will champion the voices of children and young people with cancer, and their families in everything you do.

This role is subject to a criminal record check. In the event of a successful application a basic criminal record check will be completed.

What will I be doing?

No two days are the same at Young Lives vs Cancer. So, summarising your ‘day to day’ isn’t easy. Here are some of the main things you’ll be doing, but you’ll find more details in the job description.

Email responsibilities:

• Deliver end-to-end email campaigns including briefing, copywriting, creation in Dotdigital, send and evaluation

Paid responsibilities:

• Deliver paid digital marketing campaigns in-house including running virtual challenge ads in Meta – working with the Product Lead to design the campaign plan, draft the copy, build in-platform, optimise and evaluate
• Assist with paid advertising campaigns run by our digital media agency, ensuring they have clear briefs, assets are provided on-time and campaigns are delivered to plan

General Digital Marketing responsibilities:

• Be part of the team’s social media monitoring rota and moderate our social channels - ensuring comments are appropriately handled in line with the social media policy
• Create and schedule content across organic social channels to support key campaigns
• Monitor the impact of marketing campaigns reporting on KPIs and metrics using digital marketing tools including GA4, Lookerstudio, Meta Business Manager, Google Ads and Bing Ads in-platform reporting

What do I need?

Diverse perspectives and unique skillsets are at the heart of Young Lives vs Cancer. If you're passionate about making a positive impact and eager to learn, we encourage you to apply, even if you don't meet the criteria and person specification fully. Your potential is what matters most to us, and we’re committed to fostering an inclusive and supportive work environment to help you develop.

The key skills we’re looking for in this role are:

• Managing marketing campaigns across digital channels including email, paid media and organic social.
• Creating content for digital channels, including email, paid ads and organic social posts.
• Using an ESP to deliver end-to-end email campaigns and writing, building, sending and evaluating results (eg Dotdigital); experience building automations and implementing tests.
• Building and optimising paid advertising campaigns in Meta Business Manager. Desirable experience of running campaigns in TikTok Ads Manager and Google Ads Manager.
• Using GA4 to effectively track and measure campaign performance
• Using a social channel management tool (eg. Hootsuite).
• Using a CMS (eg. Wordpress) to build campaign pages

What will I gain?

For people to reach their full potential, they need the right environment. As a member of Team Young Lives, you’ll be made to feel supported, valued and appreciated. Here’s how we do it:

• Flexible working: we’re open to working hours outside of 9 - 5 and we can talk through your flexibility requirements at interview stage
• Wellbeing, Thinking & Growth Days: four days a year to to step back from the day-to-day and focus on your own learning and development
• Generous annual leave allowance
• Great family/caring leave entitlements
• Enhanced pension
• Access to our employee savings scheme

To find out more about our benefits package, have a look on our website.

Our commitment to Diversity, Equity, Inclusion and Belonging

At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their sex, ethnicity, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation. We don’t just accept difference, we value it, celebrate it, nurture it and we thrive because of it.

We’re on a journey to be reflective of the diverse children, young people and families we support. We know we aren’t there yet, and we’re passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation. This includes taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritised communities.Our Diversity, Inclusion, Equity and Belonging strategywill tell you more.

We operate an anonymised shortlisting process in our commitment to diversity, equity, inclusion and belonging. CVs can be uploaded, but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history sections of the online application form for us to be able to assess you quickly, fairly and objectively.

Accessibility

We’re committed to providing reasonable adjustments throughout our recruitment process and we’ll always aim to be as accommodating as possible. Please let us know in your application form of any adjustments or access requirements we could make to help you with the application process and interview.

To arrange an informal chat, please contact Tommy Beattie.

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