Digital Marketing Manager – Tech/Electronics Company

Blue Pelican; Lancashire; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading electronics and technology company is seeking a Digital Marketing Manager to enhance digital lead generation efforts. In this role, you will strategize and execute multichannel campaigns while optimizing performance through data analysis and CRM tools. This position offers a hybrid working model, competitive salary, and a range of benefits that promote work-life balance and personal development.

Benefits

34 days holiday including public holidays

Holiday purchase scheme up to 5 extra days

Private Medical Insurance (Bupa)

Health Cash Plan, Life Assurance, Critical Illness Cover

£325 flexible benefits pot

Retail and health discounts, cashback scheme

Free onsite parking

Employee Assistance Programme

Qualifications

• Proven experience in digital marketing with a lead generation focus.
• Skilled in CRM and marketing automation; Salesforce experience preferred.
• Strong understanding of SEO, PPC, email marketing, and analytics.

Responsibilities

• Develop and deliver digital marketing strategies focused on lead generation.
• Plan multichannel campaigns targeting SMEs, public, and private sectors.
• Manage Salesforce Marketing Cloud and optimize web content and user journeys.

Skills

Digital marketing

Lead generation

CRM

PPC

SEO

Email marketing

Analytics

Data analysis

Tools

Salesforce Marketing Cloud

Job description

Digital Marketing Manager – Tech/Electronics Company
Location: Hybrid – Home & Birmingham Office
Salary: Up to £55,000 + Excellent Benefits
Job Type: Full-time, Permanent

A leading electronics and technology company is looking for a Digital Marketing Manager to take charge of digital lead generation across SME, public sector, and private sector audiences. This role is ideal for a commercially-minded digital marketer who can deliver campaigns that convert — using data, automation, and creative execution to drive measurable results.

You’ll plan and manage digital campaigns, optimise performance across channels, and own CRM and automation tools to deliver qualified leads to sales.

Key Responsibilities

• Develop and deliver digital marketing strategies focused on lead generation

• Plan multichannel campaigns targeting SME, public, and private sector clients

• Manage Salesforce Marketing Cloud for audience segmentation, email automation, and lead nurturing

• Optimise web content, user journeys, and SEO to improve organic visibility and conversions

• Lead on PPC, paid social, and remarketing activity to attract qualified traffic

• Use analytics (Google Analytics, CRM reports) to track performance and report on ROI

• Oversee content and social media strategies tailored to B2B and B2B2C audiences

• Support implementation of new digital tools to improve marketing outcomes

About You

• Proven experience in digital marketing with a strong lead generation focus

• Skilled in CRM and marketing automation (Salesforce experience a bonus)

• Strong understanding of SEO, PPC, email marketing, and analytics

• Experience marketing to SME and public/private sector audiences

• Comfortable working with data to improve campaign performance

• Confident communicator who thrives in a collaborative, fast-paced environment

Why Join?

This is a fantastic opportunity to drive digital growth in a business that values autonomy and results. You’ll be empowered to lead strategy, test new ideas, and make a real commercial impact across diverse market segments.

What’s on offer:

• Ownership of lead generation strategy

• Broad audience base: SME, public and private sector

• Exposure to modern marketing tools and platforms

• Flexible hybrid working

• Collaborative, agile team culture

Salary & Benefits

• Up to £55,000 depending on experience

• 34 days holiday (including public holidays)

• Holiday purchase scheme (up to 5 extra days)

• Private Medical Insurance (Bupa)

• Health Cash Plan, Life Assurance, Critical Illness Cover

• £325 flexible benefits pot

• Retail and health discounts, cashback scheme

• Free onsite parking

• Employee Assistance Programme

How to Apply
Send your CV or LinkedIn profile — no need for a polished version, we can refine it together.

For a confidential chat, contact:
Max Tullis-Turner
Practice Lead – Digital, Blue Pelican
[e-mail] | 01892 507130