Digital Marketing Manager Tech/Electronics Company

Brooks & Associates Public Relations; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading electronics and technology company is seeking a Digital Marketing Manager to oversee digital lead generation strategies across various sectors. The successful candidate will optimize campaigns, manage automation tools, and utilize data-driven insights to enhance performance in a collaborative and dynamic environment.

Benefits

34 days holiday

Holiday purchase scheme

Private Medical Insurance

Health Cash Plan

Life Assurance

Critical Illness Cover

£325 flexible benefits pot

Retail and health discounts

Free onsite parking

Employee Assistance Programme

Qualifications

• Proven experience in digital marketing with a strong lead generation focus.
• Skilled in CRM and marketing automation (Salesforce experience a bonus).
• Strong understanding of SEO, PPC, email marketing, and analytics.

Responsibilities

• Develop and deliver digital marketing strategies focused on lead generation.
• Manage Salesforce Marketing Cloud for audience segmentation and lead nurturing.
• Lead on PPC, paid social, and remarketing activity.

Skills

Digital Marketing

Lead Generation

CRM and Marketing Automation

SEO

PPC

Analytics

Communication

Job description

Location: Hybrid Home & Birmingham Office

Salary: Up to £55,000 + Excellent Benefits

Job Type: Full-time, Permanent

A leading electronics and technology company is looking for a Digital Marketing Manager to take charge of digital lead generation across SME, public sector, and private sector audiences. This role is ideal for a commercially-minded digital marketer who can deliver campaigns that convert using data, automation, and creative execution to drive measurable results.

Youll plan and manage digital campaigns, optimise performance across channels, and own CRM and automation tools to deliver qualified leads to sales.

Key Responsibilities

• Develop and deliver digital marketing strategies focused on lead generation
• Plan multichannel campaigns targeting SME, public, and private sector clients
• Manage Salesforce Marketing Cloud for audience segmentation, email automation, and lead nurturing
• Optimise web content, user journeys, and SEO to improve organic visibility and conversions
• Lead on PPC, paid social, and remarketing activity to attract qualified traffic
• Use analytics (Google Analytics, CRM reports) to track performance and report on ROI
• Oversee content and social media strategies tailored to B2B and B2B2C audiences
• Support implementation of new digital tools to improve marketing outcomes
  
  

About You

• Proven experience in digital marketing with a strong lead generation focus
• Skilled in CRM and marketing automation (Salesforce experience a bonus)
• Strong understanding of SEO, PPC, email marketing, and analytics
• Experience marketing to SME and public/private sector audiences
• Comfortable working with data to improve campaign performance
• Confident communicator who thrives in a collaborative, fast-paced environment
  
  

Why Join?

This is a fantastic opportunity to drive digital growth in a business that values autonomy and results. Youll be empowered to lead strategy, test new ideas, and make a real commercial impact across diverse market segments.

Whats On Offer

• Ownership of lead generation strategy
• Broad audience base: SME, public and private sector
• Exposure to modern marketing tools and platforms
• Flexible hybrid working
• Collaborative, agile team culture
  
  

Salary & Benefits

• Up to £55,000 depending on experience
• 34 days holiday (including public holidays)
• Holiday purchase scheme (up to 5 extra days)
• Private Medical Insurance (Bupa)
• Health Cash Plan, Life Assurance, Critical Illness Cover
• £325 flexible benefits pot
• Retail and health discounts, cashback scheme
• Free onsite parking
• Employee Assistance Programme
  
  

How To Apply

Send your CV or LinkedIn profile no need for a polished version, we can refine it together.

For a Confidential Chat, Contact

Max Tullis-Turner

Practice Lead Digital, Blue Pelican

• | ?? 01892 507130