Digital Marketing Manager - Sports/Gaming

Pinpoint Search; Cardiff; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading independent sportsbook and casino in Wales is seeking a Digital Marketing Manager. You will take charge of their customer acquisition strategy, running and optimising digital campaigns while fostering partnerships with sports clubs and influencers. This hands-on role requires a mix of creativity and data analytics in a fast-paced environment aiming for significant growth.

Benefits

Career progression in a high-growth environment

Regular incentives at restaurants and sporting events

Qualifications

• Proven experience running digital ad campaigns with strong results.
• Good with numbers — confident in tracking and analysing campaigns.
• Experience in betting, gaming, or sports marketing is a bonus.

Responsibilities

• Plan, run and optimise digital campaigns (Google, Meta etc.).
• Build and manage partnerships with clubs, media, affiliates, and influencers.
• Track performance and improve conversions.

Skills

Digital ad campaigns

Performance marketing

Data analytics

Commercial partnerships

Creativity

Tools

Google Analytics

Meta Ads Manager

Affiliate platforms

Job description

1 day ago Be among the first 25 applicants

DragonBet is Wales’s leading independent sportsbook and casino. We’re a proudly Welsh business offering a modern, digital-first betting experience, backed by traditional bookmaking values. We’re just over two years old, growing fast, and building something exciting with a tight-knit team of 38 people. As we scale up, we’re looking for a talented Digital Marketing Manager to take ownership of our customer acquisition strategy and lead digital campaigns that drive real results.

About the Role

You’ll be responsible for planning, running and optimising paid digital campaigns (Google, Meta etc.), with the goal of converting new users into active customers. You’ll also work across commercial partnerships — helping us build strong relationships with sports clubs, affiliates, influencers, and media platforms. This is a hands-on role where you’ll need to combine creativity with data, and where flexibility is key; as we continue to grow, you’ll be involved in a range of marketing activity across the group. Working in a team of five you'll work closely and report to the Head of Marketing, and have day-to-day links with the Social Marketing Exec, the Graphic Designer and the CRM/Retentions Manager.

Key Responsibilities

• Track performance and make improvements to increase conversions
• Manage budgets, reporting and campaign ROI
• Identify new digital opportunities and target audiences
• Build and manage partnerships (clubs, media, affiliates, influencers)
• Negotiate deals and monitor performance of partner activity
• Support wider marketing activity as part of a small, agile team

What We’re Looking For

• Proven experience running digital ad campaigns with strong results
• Solid knowledge of performance marketing and conversion tactics
• Good with numbers — confident tracking and analysing campaigns
• Commercially minded — able to spot and build win-win partnerships
• Positive, adaptable and hands-on attitude & an interest in sport is a big bonus

Nice to Have

• Experience in betting, gaming, or sports marketing
• Knowledge of Welsh or UK sports landscape
• Experience using Google Analytics, Meta Ads Manager, or affiliate platforms

What We Offer

• £40,000 – £55,000 salary (depending on experience)
• The chance to be part of a fast-growing, independent company
• Career progression in a high-growth, performance-led environment
• Predominantly based M-F 9-5 in the Cardiff office. If looking for a remote or predominantly home based role please don't apply as office based in currently key for the start-up feel & energetic culture
• Involvement in exciting sports partnerships and events
• Regular incentives at restaurants, sporting & hospitality events

Recruitment agencies:Please do not submit speculative CVs directly for this role. DragonBet has exclusively partnered with Pinpoint Search for this appointment. If you’re interested in supporting the process, please contact Duncan Powell at Pinpoint directly. We’re happy to work with allied suppliers where agreed in advance but any represented candidates must be channelled through Pinpoint.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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