Digital Marketing Manager - Software

Cameron Pink; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing tech company seeks a Digital Marketing Manager to drive lead generation and enhance digital performance. This hands-on role reports to the Founder, offers a clear path to Head of Marketing, and allows the candidate to shape the marketing function while supporting sector organizations. Join a collaborative team in a purpose-driven culture.

Benefits

Hybrid working

Employee share scheme after 2 years

Path to Head of Marketing

Meaningful work supporting public sector

Qualifications

• Experience in B2B software or SaaS marketing is essential.
• Proven ability to run successful digital campaigns.
• Strong copywriting skills for various media.

Responsibilities

• Own the full digital funnel and deliver qualified leads.
• Manage and promote outbound campaigns, webinars, and events.
• Lead Account-Based Marketing initiatives with the sales team.

Skills

B2B software marketing

Digital campaign management

Copywriting

Data-driven decision making

SEO

Tools

HubSpot

Salesforce

LinkedIn Ads

Job description

We're exclusively partnering a fast-growing, purpose-led tech company the UK s leading provider of AI-powered Digital Experience Platforms for Social Housing and the NHS. Profitable, employee-owned, and mission-driven, they ve helped over 100 organisations deliver exceptional digital experiences for both customers and employees.

As the business continues to scale, they re now looking for a Digital Marketing Manager. This is a hands-on role for a commercially focused marketer ready to take full ownership of marketing activity with a strong emphasis on lead generation, digital performance, and online visibility. The role reports directly to the Founder and offers a defined route to Head of Marketing and beyond.

What you ll be responsible for:

• Owning the full digital funnel and delivering qualified leads to the sales team
• Managing outbound campaigns including email, webinars, and in-person events
• Planning and promoting webinars and seminars to support lead gen and brand awareness
• Leading Account-Based Marketing initiatives in collaboration with the sales team
• Creating and sharing case studies, win stories, and customer success content
• Managing PR activity and relationships with external media and partners
• Reporting on campaign performance, pipeline health, and ROI to inform future activity
• Owning the website and social media channels, with a focus on engagement and SEO
• Running campaigns using tools like HubSpot, Salesforce, and LinkedIn Campaign Manager
• Collaborating with Sales, Product, and Customer Solutions to ensure aligned messaging
• Keeping a close eye on competitor activity and market trends

What you ll bring:

• Experience in B2B software or SaaS marketing either agency-side or in-house
• A proven ability to run digital campaigns that generate real business results
• Confidence using HubSpot, with working knowledge of Salesforce and LinkedIn Ads
• Strong copywriting skills for email, blog, and social content
• A proactive, data-led mindset with a willingness to test, learn, and iterate
• Ability to work independently, while being a collaborative team player
• An understanding of design basics or experience working with designers on assets

What s on offer:

• GBP50,000 GBP60,000 salary depending on experience
• Hybrid working 3 days per week in the Woking office
• Entry into the employee share scheme after 2 years
• Clear path to Head of Marketing with long-term potential to grow into a CMO role
• The opportunity to build and lead the marketing function as the company scales
• Meaningful work with a strong social mission, supporting public sector organisations
• A collaborative, values-led culture where your voice and impact will matter

If you're a hands-on marketer ready to take ownership and help shape the future of a growing, impactful tech company, we d love to hear from you. Apply now.