Digital Marketing Manager (Retail - Betting industry)

Morgan McKinley; London; On-site; GBP 65,000 - 75,000; Full time

Job summary

Join a dynamic and fast-growing firm as a Digital Marketing Manager, where your expertise will shape the marketing strategies for both a jewellery and a betting subsidiary. This role offers the chance to master Google AdWords, engage audiences through social media, and develop affiliate marketing partnerships. You will lead a small team, oversee digital campaigns, and utilize data insights to enhance performance metrics. With a competitive salary and uncapped bonus potential, this is an exciting opportunity to make a significant impact in a vibrant London office environment. If you're passionate about digital marketing and ready for a new challenge, we want to hear from you!

Qualifications

• 3+ years of experience in digital marketing with a focus on managing budgets.
• Strong understanding of affiliate programs and digital marketing practices.

Responsibilities

• Optimize campaigns on Google Ads and social media to meet ROAS targets.
• Analyze performance metrics and present monthly reports to stakeholders.

Skills

Google AdWords

Social Media Marketing

Affiliate Marketing

Email Marketing

Data Analysis

Keyword Research

Communication Skills

Presentation Skills

Education

Bachelor's degree in Marketing

Tools

Shopify

Job description

Morgan McKinley are partnered exclusively with a fast-growing firm with both a jewellery subsidiary and a betting subsidiary, who are hiring for a unique, newly created Digital Marketing Manager role supporting both businesses.

Salary: £65-75,000 base salary + uncapped bonus potential!

Kindly note this role is 5 days per week in their central London office.

The successful Digital Marketing Manager will:

• Devote 50% of their efforts to mastering the intricacies of Google AdWords, crafting compelling campaigns that captivate audiences and meet ROAS targets.
• Invest 25% of their energy into social media strategies, leveraging platforms like Meta to engage with consumers and drive brand awareness.
• Allocate the remaining 25% of your focus to affiliate marketing, nurturing partnerships that amplify our reach and enhance our revenue streams.

Responsibilities of Digital Marketing Manager:

• Crafting, fine-tuning, and optimizing campaigns across diverse platforms such as Google Ads and Meta to achieve desired ROAS objectives.
• Cultivating and nurturing affiliate relationships to expand our network and bolster revenue streams.
• Overseeing digital campaigns, meticulously analyzing performance metrics, and leveraging data insights to inform strategic decisions.
• Enhancing website performance metrics, including organic traffic, bounce rates, and conversion rates, to enhance user experiences and facilitate lead generation.
• Conducting exhaustive keyword research and implementing on-page optimization strategies to boost website rankings and drive organic traffic.
• Designing and executing email marketing initiatives, employing A/B testing methodologies to refine our approach.
• Compiling and presenting comprehensive monthly reports to key stakeholders.
• Manage a team of 2.

Required Qualifications:

• A bachelor's degree in marketing or a related field.
• A track record of at least 3 years in digital marketing, demonstrating proficiency in managing substantial budgets and achieving ROAS goals.
• Proficiency in digital marketing practices, with a keen understanding of affiliate programs.
• Experience optimizing product feeds to maximize performance.
• Advanced familiarity with the Shopify ecosystem.
• Exceptional communication, presentation, and interpersonal skills.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.