Digital Marketing Manager (Retail - Betting industry)

SMEI; London; On-site; GBP 65,000 - 75,000; Full time

Job summary

A fast-growing firm with both jewellery and betting subsidiaries seeks a Digital Marketing Manager in London. The role involves mastering Google Ads, social media strategies, and affiliate marketing while overseeing a team of two. Ideal candidates should possess a degree in marketing and a robust digital marketing background, aimed at achieving specific business objectives.

Qualifications

• At least 3 years of experience in digital marketing.
• Proficiency in managing substantial budgets and achieving ROAS goals.
• Exceptional communication, presentation, and interpersonal skills.

Responsibilities

• Craft and optimize campaigns across platforms like Google Ads and Meta.
• Nurture affiliate relationships to aid revenue growth.
• Analyze performance metrics and make strategic decisions.

Skills

Digital marketing

Google AdWords

Social media

Affiliate marketing

Keyword research

SEO optimization

Email marketing

Education

Bachelor's degree in marketing or related field

Tools

Shopify

Job description

Morgan McKinley are partnered exclusively with fast-growing firm with both a jewellery subsidiary and a betting subsidiary, who are hiring for a unique, newly created Digital Marketing Manager role supporting both businesses.

Salary £65-75,000 base salary + uncapped bonus potential!

Kindly note this role is 5 days per week in their central London office

The successful Digital Marketing Manager will:

• Devote 50% of their efforts to mastering the intricacies of Google AdWords, crafting compelling campaigns that captivate audiences and meet ROAS targets.
• Invest 25% of their energy into social media strategies, leveraging platforms like Meta to engage with consumers and drive brand awareness.
• Allocate the remaining 25% of your focus to affiliate marketing, nurturing partnerships that amplify our reach and enhance our revenue streams.

Responsibilities of Digital Marketing Manager:

• Crafting, fine-tuning, and optimizing campaigns across diverse platforms such as Google Ads and Meta to achieve desired ROAS objectives.
• Cultivating and nurturing affiliate relationships to expand our network and bolster revenue streams.
• Overseeing digital campaigns, meticulously analyzing performance metrics, and leveraging data insights to inform strategic decisions.
• Enhancing website performance metrics, including organic traffic, bounce rates, and conversion rates, to enhance user experiences and facilitate lead generation.
• Conducting exhaustive keyword research and implementing on-page optimization strategies to boost website rankings and drive organic traffic.
• Designing and executing email marketing initiatives, employing A/B testing methodologies to refine our approach.
• Compiling and presenting comprehensive monthly reports to key stakeholders.
• Manage a team of 2

Required Qualifications:

• A bachelor's degree in marketing or a related field.
• A track record of at least 3 years in digital marketing, demonstrating proficiency in managing substantial budgets and achieving ROAS goals.
• Proficiency in digital marketing practices, with a keen understanding of affiliate programs.
• Experience optimizing product feeds to maximize performance.
• Advanced familiarity with the Shopify ecosystem.
• Exceptional communication, presentation, and interpersonal skills.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.