Digital Marketing Manager (Paid Media)

Marie Curie; London; Remote; GBP 36,000 - 41,000; Full time

Job summary

A leading end-of-life charity in the UK is seeking a Digital Marketing professional to lead their paid media strategies. The role involves overseeing high-value campaigns and mentoring team members, contributing to the charity's mission to enhance financial sustainability and outreach. Experience in platforms like Google Ads and strong analytical skills are essential. This position is remote-friendly within the UK.

Benefits

Flexible working

25 days annual leave

Group Personal Pension Scheme

Loan schemes for bikes, computers, and season tickets

Continuous professional development opportunities

Industry-leading training programs

Wellbeing and Employee Assistance Programmes

Enhanced bereavement and family-friendly benefits

Access to Blue Light Card membership

Subsidised Eye Care

Qualifications

• Established experience as a senior expert in paid search and social.
• Proven success in developing and delivering impactful paid media strategies.
• Expert knowledge of platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok.

Responsibilities

• Lead paid search and paid social strategy, managing high-value budgets and delivering measurable ROI.
• Oversee and optimise campaigns in-house and with our media agency.
• Mentor and support the Digital Marketing Executive.

Skills

Paid media strategy

Google Ads

Microsoft Ads

Meta

LinkedIn

TikTok

Google Analytics

Communication skills

Analytical skills

Job description

Overview

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Company Description

Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end of life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end of life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they're likely to die from.

Job Description

You'll be part of Marie Curie's Digital Marketing team, working within Marketing & Communications. Alongside Senior Digital Manager and Paid Media Executive, you'll form a collaborative, high-performing team that drives innovation and optimisation across paid search and social. You'll also work closely with SEO, organic social, CRM, and fundraising colleagues, as well as our media agency, to deliver fully integrated campaigns.

This is a strategic and hands-on role where you'll design and oversee paid media campaigns that deliver measurable results. By growing online engagement, supporter acquisition, and income generation, you'll play a pivotal role in strengthening Marie Curie's financial sustainability and ability to reach more people at the end of life.

Responsibilities

• Lead paid search and paid social strategy, managing high-value budgets and delivering measurable ROI.
• Oversee and optimise campaigns in-house and with our media agency.
• Mentor and support the Digital Marketing Executive (Paid Media), fostering innovation and continuous improvement.
• Drive integration of paid and organic search/social strategies to maximise impact.
• Use performance data and insights to inform strategy and future growth opportunities.
• Ensure compliance with GDPR and platform policies across all activities.

Qualifications

• Established experience as a senior expert in paid search and social.
• Proven success in developing and delivering impactful paid media strategies.
• Expert knowledge of platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok.
• Experience managing significant budgets and reporting on ROI.
• Strong analytical skills with experience using Google Analytics, Tag Manager, and platform insights.
• Excellent communication and collaboration skills.
• Drive for innovation and improvement.

Application & Interview Process

• As part of your online application, you will be asked for a CV and complementary details. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: 14th September. We encourage early applications as we may close the application process sooner after receiving a sufficient number of qualifying applications.

Salary & Contract

Salary: £36,900 - 41,000 per annum

Contract: Permanent, full-time (35 hours per week)

Home-based: You can work remotely from anywhere within the UK with occasional travel to our sites across the country.

Benefits

• Flexible working. We're happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.

We\'re happy to accommodate any requests for reasonable adjustments. Please email any requests to [e-mail]