Digital Marketing Manager - Nottingham

TieTalent; Nottingham; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm is seeking an experienced Digital Marketing Manager to execute B2B digital marketing strategies focusing on performance analysis, SEO, and demand generation. The ideal candidate will have proven experience in a B2B SaaS environment and be proficient in digital tools like Google Analytics and Salesforce. This role offers the opportunity to significantly impact pipeline growth through data-driven insights and campaign optimization.

Benefits

Flexible working pattern

Health benefits

Qualifications

• Proven experience in B2B SaaS digital marketing.
• Strong understanding of SEO, paid media, and marketing automation.
• Ability to manage and support demand generation campaigns.

Responsibilities

• Track and analyse KPIs across digital channels.
• Optimise paid media campaigns for lead acquisition.
• Lead regional SEO strategy and website performance enhancements.

Skills

Digital marketing strategy execution

Data analysis

SEO and paid media optimization

Proficiency in Google Analytics

Marketing automation techniques

Tools

Google Analytics

Salesforce

Pardot

SEMrush

Job description

Role Purpose:

Location- UK Homebased

Level - Professional

Department - Marketing

Working Pattern - Fulltime

Benefits - Benefits At Ideagen

Are you a digital marketer who thrives on performance analysis, optimisation and leveraging insights to drive pipeline growth? We have the role for you!!

We are looking for a data-driven Digital Marketing Manager to execute our B2B digital marketing strategy in the EMEA region. This role will be responsible for the delivery and measurement of all aspects of digital marketing across organic, paid and demand generation. You will be accountable for delivering a measurable impact on pipeline through campaign and conversion rate optimisation.

Responsibilities:

• Digital Performance & Analytics Track and analyse KPIs across all digital channels, utilising tools such as Google Analytics, Salesforce, and Pardot to derive actionable insights for improved performance.
• Paid Media & Demand Capture:Work collaboratively with central and regional teams to optimise paid media campaigns for Cost Per Lead (CPL), conversion rates, and return on investment (ROI). Employ A/B testing and data-driven insights for campaign enhancement and strategic budget allocation.
• SEO & Organic Growth:Lead the regional SEO strategy, focusing on technical improvements, content optimisation, and link-building efforts. Use tools like SEMrush and Google Search Console to improve rankings, traffic, and conversions from high-intent visitors.
• Website & Conversion Rate Optimisation (CRO): Enhance website and landing page performance through UX testing, personalisation, and CRO techniques, collaborating with developers and designers to improve site speed, navigation, and mobile usability.
• Marketing Automation & Lead Nurturing:Assist in optimising email nurture programmes and lead scoring in partnership with Demand Generation and Marketing Operations, analysing funnel performance to enhance segmentation, targeting, and conversion rates.
  
  

Skills and Experience:

• Proven experience in digital marketing, within a B2B SaaS environment.
• Strong understanding of SEO, paid media, social media, and marketing automation techniques.
• Experience in managing and supporting demand generation campaigns across multiple digital channels.
• Proficiency in Google Analytics, Salesforce, Pardot, and SEMrush.
• A data-driven mindset complemented by strong analytical and problem-solving abilities.
• Versatile in managing multiple projects simultaneously while adhering to deadlines.
  
  

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at . All matters will be treated with strict confidence.

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