Digital Marketing Manager, North Europe

Mars, Incorporated and its Affiliates; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading pet food company is seeking a Marketing Manager in London. You will drive brand strategy for the Royal Canin Brand, ensuring sustainable growth and managing comprehensive marketing campaigns. Ideal candidates will have strong leadership skills and a background in brand management, with excellent communication abilities. This position offers competitive salary and benefits, including a bonus.

Benefits

Best-in-class learning and development

Competitive salary and benefits, including a bonus

Qualifications

• Recent experience leading a marketing function for a major corporation.
• Able to influence without authority.
• Familiar with regional and global setups.

Responsibilities

• Accountable for sustainable and profitable growth of the Royal Canin Brand.
• Develop communication strategies and integrated marketing campaigns.
• Manage A&P budget to ensure and optimize ROI.

Skills

Brand and marketing functional knowledge

Leadership and strategic agility

Excellent communication skills

Tools

Digital platforms

CRM

Job description

Job Description

What are we looking for?

You will be responsible for creating demand for the area by securing a deep diagnosis of the brand, linked to Pet Ownership (PO) and healthy pet needs. You will use this to build the Area Brand strategy and effective Pet Owner programs and (personalized) activation across all paid, owned, and earned touchpoints in the cluster, based on the Global and EU Brand Strategy and global programs.

You will ensure that activation secures reach, conversion, and engagement with Pet owners, increasing brand awareness, equity, and long-term value, as well as short-term demand.

• Solid brand and marketing functional knowledge and experience, including brand & media strategy, portfolio activation, utilizing digital platforms & CRM
• Recent experience leading a marketing function for a major corporation
• Strong leadership, strategic agility, and the ability to implement business strategies for competitive advantage
• Able to influence without authority
• Familiar with regional and global setups to drive market impact, managing business and teams in this environment, with deep consumer insights
• Experience working with multinational companies and in a matrix, collaborative environment
• Excellent written and verbal communication skills

What will be your key responsibilities?

• Accountable for the sustainable and profitable growth of the Royal Canin Brand through effective brand strategy and initiatives in a specific Cluster
• Responsible for market diagnostics for the Brand and Healthy pet cluster, using this to build the annual integrated Brand Activation plan to secure reach, conversion, and engagement with Pet owners to increase long-term value
• Develop communication strategies and deploy integrated marketing campaigns to create a seamless super-premium brand experience, guided by the global brand framework
• Manage A&P budget and resources to ensure and optimize ROI across key initiatives
• Drive end-to-end direct engagement, conversion, and retention at the market level
• Collaborate closely with global and regional teams, including Media, Content, CRM, and PO insights analysts, to develop and execute market brand activations
• Work with the Healthy portfolio end-to-end lead to translate portfolio strategy into action

What can you expect from Mars?

• Work with diverse and talented associates, guided by the Five Principles
• Join a purpose-driven company striving to build a better tomorrow
• Access to best-in-class learning and development, including Mars University
• Competitive salary and benefits, including a bonus