Digital Marketing Manager - Maternity Cover

WaterAid; London; Hybrid; GBP 43,000 - 46,000; Full time

Job description

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Digital Marketing Manager - Maternity Cover

Contract: Fixed Term Contract, Full Time, 35 hours per week

Location: London, UK subject to the right to work.

UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.

Salary: £43,668 - £45,851 dependent on experience, per year with excellent benefits.

About WaterAid:

Want to use your skills in digital marketing to play a vital role in making clean water, decent toilets and good hygiene for everyone everywhere?

Join WaterAid as Digital Marketing Manager to change normal for millions of people so they can unlock their potential, break free from poverty and change their lives for good.

About the Team:

The WaterAid Supporter Marketing team plays a pivotal role in shaping the dialogue with our supporters, defining and facilitating their crucial contribution to driving our mission forward - ensuring everyone, everywhere has access to clean water, decent toilets and good hygiene.

About the Role:

As our Digital Marketing Manager, you will find creative ways of building WaterAid's online presence primarily through paid media channels.

You'll also:

• Accountable for planning and executing integrated campaigns that combine digital and offline marketing channels to deliver cohesive, measurable results aligned with overall marketing objectives.
• Responsible for budget management and reporting on income and expenditure.
• Work with external creative and media partners on projects within agreed budgets.
• Devise and execute a continuous programme of content optimisation and testing through a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns.

Requirements:

You have a track record in and passion for digital marketing, with experience in paid digital media planning, buying and budget management.

To be successful, you'll need:

• Experience working on integrated digital marketing campaigns and strategies.
• Hands-on experience managing creative agencies to develop content and assets for paid digital campaigns.
• Experience in building and managing marketing campaigns on social platforms (including Facebook, Instagram, TikTok and LinkedIn), Google Ad campaign types and programmatic advertising, taking decisions, testing and publishing without supervision.
• The ability to analyse user experience data with CRO testing, conduct A/B tests, optimise conversion funnels, improve user experience working with our Digital Product team to implement changes.
• Excellent stakeholder management skills and strong communications skills, both written and verbal.
• Lead on the management and development of our ecommerce sites (Shop for life and Store). Working with agencies and wider teams to ensure consistent updates and optimisations, creating and executing data-driven campaigns to maximise conversions and deliver growth.
• Knowledge of a range of measuring tools (including GA4) and the ability to understand and translate data and analytics into insight that can be understood and applied by wider teams.

Although not essential, we also prefer you to have:

• Familiarity with owned, earned, and shared media.
• Experience creating and pitching business plans.
• Drupal website management and use of CMS.

Closing Date: Applications will close at 12pm UK time on Monday 6 May 2025. Availability for interview is required week commencing 12 May 2025.

How to Apply: Click 'Apply' to complete the pre-screening questions and upload your CV and an essential cover letter.