Digital Marketing Manager Marketing & Growth · North London Office, City Office ·

Berg Kaprow Lewis LLP; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Berg Kaprow Lewis LLP is seeking a results-driven Digital Marketing Manager to develop and implement comprehensive marketing strategies. The ideal candidate will possess extensive B2B digital marketing experience, lead a commercial team, and enhance brand visibility through innovative campaigns across multiple channels.

Qualifications

• Extensive experience in B2B digital marketing roles.
• Demonstrable experience in team leadership.
• Expertise in digital marketing, including SEO, CMS, EMS and CRM.

Responsibilities

• Develop and manage digital marketing campaigns.
• Collaborate with service line teams to create value propositions.
• Establish KPIs and optimize B2B digital marketing activity.

Skills

Stakeholder Management

Content Planning

SEO

B2B Lead Generation

Digital Marketing Strategies

Tools

CRM

CMS

EMS

Job description

Your opportunity

We are seeking a highly motivated and results-driven Digital Marketing Manager to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, trends, and tools, with experience in driving brand awareness, client acquisition, and online engagement across various digital channels.

As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing digital marketing campaigns, analysing performance metrics, and optimizing strategies to drive traffic and meet business objectives.

How you will make a difference

Following investment in BKL from private equity firm CBPE, our growth will enable us to explore new areas as an organisation. As a Digital Marketing Manager, you play a valuable role developing and executing comprehensive marketing strategies to achieve business goals and objectives.

We know you have a lot to offer, which is why we want to give you the freedom to thrive no matter who you are or what your background is. You will have every opportunity to use your creativity in how you approach your work and the support to innovate.

You Will

• Platform Optimisation: Lead on audit of current system capabilities, including automated marketing, CRM and CMS, and develop roadmap for onward enhancements.
• Cross-Functional Collaboration: Work collaboratively with our service line teams to understand our customers’ needs, build compelling value propositions, positioning statements and product marketing plans that drive commercial success
• Driving Revenue: Create and implement cross channel marketing plans to boost BKL awareness, increase engagement and generate leads.
• Brand Visibility: Execute effective marketing plans that increase our brand recognition and credibility, and that strengthen our positioning as industry leaders and agents of change
• Digital Effectiveness: Work with our Technology Team, Content Teams, and our CRM and email marketing platforms to create automated and targeted communications that maximise engagement and lead generation
• Digital Asset Creation: Work with the Content Team and external agencies to lead on the development and promotion of unique and engaging video and webinar content that maximises reach and engagement
• SEO: Work with our web providers to develop and implement a focused organic content strategy, and ensure all new content is created with SEO first in mind
• Digital Advertising: Develop and implement a multi-channel paid media programme that extends BKLs presence in target sectors and drives inbound enquiries
• Operational Excellence: Establish KPIs, promote a culture of experimentation and continuous improvement, and optimise BKLs B2B digital marketing activity
• Market Insight: Monitor market trends, competitor activities, and partner insights to enhance marketing planning and performance
• Digital Marketing Planning: Manage all digital budgets and support the Director of Marketing with wider reporting where needed, ensuring all reporting is up to date and spend and MQL and SQL results accurately reported
• Team Leadership: Lead a responsive and commercial team, guiding their daily priorities, overseeing their work, and fostering their professional development

You will be ideal for this role if:

• Extensive experience in B2B digital marketing roles
• Demonstrable experience in team leadership
• Strong stakeholder management skills
• Experience working collaboratively with sales and product teams
• Experience in content planning and creation, with excellent copy writing skills
• Experience in B2B lead generation, with demonstrable success in of developing MQL and SQL focussed campaigns
• Expertise in digital marketing, including SEO, CMS, EMS and CRM

High challenge, high support

If you enjoy problem-solving and a fast-changing environment, you will thrive in this role.

As in all BKL roles, you will be able to take a flexible approach: balancing independent work with teamwork, and remote working with time in the office with colleagues.

You can get an insight into life at BKL here.

We’re proud to be one of the few Certified B Corporations in the accountancy sector. In joining us, you’ll become part of a business that’s committed to balancing profit and purpose.

Take your next step
If this sounds like the role for you, we’d be delighted to discuss the career you could build at BKL.

Part of how we’ll get to know you, and make sure we’d work well together, is aptitude and psychometric testing during our selection process.

The start date of this role is as soon as possible... so we’re ready when you are!