Digital Marketing Manager - Major Retail Destinations FTC

Landsec; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Performance bonus

25 days annual leave

Pension contributions

Private medical insurance

Employee assistance programme

Job summary

Landsec is recruiting for a Digital Marketing Lead within its Central Retail Marketing team. You will lead social media, influencer activity, websites and email campaigns across a portfolio of UK retail destinations to drive fame, footfall and digital growth.

You will work with Marketing Managers, agencies and internal teams to optimise content, grow audiences and deliver engaging, entertainment-first digital campaigns that align with governance and brand standards.

Qualifications

• Experience delivering integrated digital marketing campaigns across social media, websites and email.
• Ability to use customer insight to shape content and improve performance.
• Experience managing multiple agencies and external partners.
• Strong analytics skills to interpret performance data and optimise campaigns.
• Highly organized, collaborative and commercially minded with digital innovation passion.

Responsibilities

• Lead digital marketing across a portfolio of major retail destinations.
• Own social media, influencer, campaigns and email activity to drive growth.
• Optimise content and grow audiences across channels and campaigns.
• Identify opportunities to improve engagement and marketing effectiveness across destinations.
• Collaborate with central specialists to share best practice and maximise impact.

Skills

Social media marketing

Content strategy

Audience growth

Campaign management

Stakeholder management

Analytics

Tools

Google Analytics

Mailchimp

CRM platforms

Job description

WE ARE LANDSEC

We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them.

This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe.

Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.

We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.

Places where life happens. Where businesses grow. And where cities are defined.

LOCATION

The location of this role is flexible. You should be based in close proximity to one of regional destinations or central London head office.

Work from home 3 days per week, with 2 days based at a Landsec office near to you location.

You would be required to travel as necessary to retail destinations across the UK for events, meetings etc.

THE TEAM

You’ll be joining Landsec’s Central Retail Marketing team, responsible for delivering marketing across a portfolio of leading retail, leisure and outlet destinations throughout the UK. The team brings together expertise in destination marketing, digital, campaigns, media, public relations, events, planning and customer insight, working collaboratively to create memorable experiences that drive fame, footfall and commercial performance.

Our Local Marketing Managers are embedded within our destinations, working closely with centre teams, retailers and local partners to deliver place-based marketing. Alongside them, our central specialists provide strategic direction, channel expertise and portfolio-wide campaigns, ensuring we share best practice and maximise impact across every destination.

Although we’re geographically based across the UK, we operate as one connected team. We work collaboratively across functions, destinations and agency partners, combining local insight with national expertise to deliver outstanding marketing that puts the customer at the heart of everything we do.

THE ROLE

• This position is responsible for leading digital marketing across a portfolio of major retail destinations, delivering social media, influencer, website and email activity that drives fame, footfall and digital growth. Working with Marketing Managers, agencies and the wider marketing team, the role uses insight, creativity and performance data to deliver engaging campaigns and exceptional digital customer experiences.
• The role owns the performance of Landsec’s digital channels across assigned destinations, continually optimising content, growing audiences and identifying new opportunities to improve engagement and marketing effectiveness.
• Why this role? Take ownership of the digital presence for some of the UK’s leading retail and leisure destinations, shaping campaigns that reach millions of customers while influencing digital best practice across a national portfolio.
• What you’ll gain: A varied portfolio role with the opportunity to lead high-profile campaigns, work with leading brands, agencies and creators, influence digital strategy, and develop expertise across every aspect of modern destination marketing.

The role is offered on a 12-month fixed-term basis.

PRINCIPLE ACCOUNTABILITIES

• Own and deliver the digital marketing strategy across an assigned portfolio of retail destinations, leading social media, influencer, and campaign activity that drives fame, footfall and digital growth.
• Create and optimise engaging, entertainment-first digital campaigns, working with Marketing Managers, agencies and internal teams to grow audiences, increase engagement and deliver exceptional digital customer experiences.
• Lead influencer marketing and digital partnerships, managing agencies, creators and paid social activity to maximise campaign reach, performance and brand impact.
• Use customer insight, audience behaviour and performance data to evaluate campaigns, optimise digital channels and provide recommendations that improve marketing effectiveness and business performance.
• Champion digital excellence by identifying emerging trends, technologies and best practice, embedding innovation across the portfolio while ensuring all activity complies with governance and brand standards.
• Collaborate across the wider marketing function to deliver portfolio-wide digital initiatives, destination launches, retailer promotions and cultural moments that strengthen Landsec’s digital capability and customer experience.
  

ESSENTIAL CRITERIA

• Demonstrable experience delivering integrated digital marketing campaigns across social media, websites and email that drive customer engagement, digital growth and measurable business outcomes.
• Strong experience creating audience-led content strategies and delivering engaging digital campaigns, with the ability to use customer insight to shape content and improve performance.
• Proven ability to manage multiple stakeholders, agencies and external partners, building collaborative relationships to deliver high-quality campaigns across a complex portfolio.
• Strong analytical skills with experience interpreting digital performance data and customer insight to optimise campaigns, evaluate success and inform future marketing decisions.
• Highly organised, collaborative and commercially minded, with a passion for digital innovation, emerging trends and delivering exceptional customer experiences.

Life and Benefits at Landsec

We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.

Below are some of our core benefits, make sure to visit our My Total Reward page for more information.

• Performance based annual bonus plan

• 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.

• Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.

• Private medical insurance, Health Cash Plan, Life assurance and income protection.

• Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)

• Two different share plans enabling you to share in the success you will help to build

• Up to 4 working days to volunteer per year and ‘Give As You Earn’ programmes allowing you to donate to charities straight out of your pay and we top up by 20%

And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause

Diversity and Inclusion

At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.

We strive to ensure all our information, and services are accessible to andusableby everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailing [e-mail]

To find out more about our approach, visit our Diversity and Inclusion page.