Digital Marketing Manager, MAIL/IDA

Quadient; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading digital marketing firm in London seeks an experienced Digital Marketing Manager to oversee multi-channel lead generation campaigns. The ideal candidate will have over 5 years in B2B marketing and expertise in digital marketing trends and programmatic advertising. Proficiency in English is required, and knowledge of AI integration is a plus. This role offers a collaborative environment with opportunities for mentorship and growth.

Qualifications

• 5+ years in a B2B marketing lead gen role.
• Expert-level understanding of current digital marketing and demand gen trends.
• Experience managing programmatic digital advertising campaigns.
• Fluent in both spoken and written English, French or German is a plus.

Responsibilities

• Oversee day-to-day implementation of lead generation strategy.
• Liaise with Global Field Marketing to ensure proper campaign execution.
• Manage content syndication programs and budgets.
• Develop and execute global SEO strategies.

Skills

B2B marketing lead generation

Digital marketing trends

AI integration to marketing

Multi-tasking

Collaboration

Creativity/Innovation

Programmatic advertising

Marketing automation

Analytics software

Fluent in spoken and written English

Education

Bachelor’s degree in marketing or similar field

Tools

Salesforce Marketing Cloud

Google Analytics

SEMRush

Facebook and LinkedIn ad managers

Job description

Digital Marketing Manager, MAIL/IDA

We are currently recruiting for a new Digital Marketing Manager. The successful applicant must be situated near one of our offices in either London, Milan or Munich.

The Digital Marketing Manager Mail/IDA will strategize, create, execute and report on multi-channel digital marketing campaigns in support of Europe Mail and IDA lead generation goals. They will assist in the development of campaign strategy and lead the day-to-day execution of those campaigns.

Your role in our future

• Oversees the EUROPE MRS/IDA digital marketing campaigns in the day-to-day implementation of our lead gen strategy, including ideation, execution and reporting of multi-channel lead gen campaigns.

• Primary day-to-day liaison with the Global Field Marketing team to ensure strategic alignment and proper execution of global campaigns.

• Work alongside our ABM specialist on platform 6Sense including platform implementation and set-up, ABM strategy, audience building & targeting, campaign building, data sharing, lead distribution, and collaboration with Sales.

• Manage content syndication programs including budgeting, bid optimization, ad creative, video, keyword research, competitive analysis and landing pages.

• Direct social media campaigns include creative conception and development, content distribution, audience targeting, tactical implementation and reporting. Manages all media buying.

• Develops and executes global SEO strategies for Mail and IDA including keyword research, competitive research, content optimization, and website navigation and technical infrastructure.

• Responsible for quality control over all outgoing communications including copywriting & proof reading, value propositions, tone of voice and adherence to corporate brand guidelines.

• Track, measure and report performance of all SEO, display, social, paid search efforts and assess performance against goals (ROI / KPIs).

• Train, mentor and share expertise in digital marketing with the global marketing organization to help younger staff gain experience, knowledge and grow as marketers.

• Conduct Market Research & Competitive Analysis to support lead gen initiatives.

• Oversees the EUROPE MRS/IDA digital marketing campaigns in the day-to-day implementation of our lead gen strategy, including ideation, execution and reporting of multi-channel lead gen campaigns.

• Primary day-to-day liaison with the Global Field Marketing team to ensure strategic alignment and proper execution of global campaigns.

• Work alongside our ABM specialist on platform 6Sense including platform implementation and set-up, ABM strategy, audience building & targeting, campaign building, data sharing, lead distribution, and collaboration with Sales.

• Manage content syndication programs including budgeting, bid optimization, ad creative, video, keyword research, competitive analysis and landing pages.

• Direct social media campaigns include creative conception and development, content distribution, audience targeting, tactical implementation and reporting. Manages all media buying.

• Develops and executes global SEO strategies for Mail and IDA including keyword research, competitive research, content optimization, and website navigation and technical infrastructure.

• Responsible for quality control over all outgoing communications including copywriting & proof reading, value propositions, tone of voice and adherence to corporate brand guidelines.

• Track, measure and report performance of all SEO, display, social, paid search efforts and assess performance against goals (ROI / KPIs).

• Train, mentor and share expertise in digital marketing with the global marketing organization to help younger staff gain experience, knowledge and grow as marketers.

• Conduct Market Research & Competitive Analysis to support lead gen initiatives.

Your profile

• 5+ years in a B2B marketing lead gen role.

• Expert-level understanding of current digital marketing and demand gen trends, direct marketing, consumer psychology and other marketing best practices.

• Knowledgeable about AI integration to marketing campaigns

• Experience managing programmatic digital advertising campaigns on an enterprise level DSP such as Basis, The Trade Desk, OpenX, Abode, Stack Adapt or similar.

• A quick learner with a passion for digital marketing.

• Self-starter, effective multi-tasker.

• A born team player/collaborator.

• Creative and innovative with the ability to generate new ideas on your own.

• Bachelor’s degree in marketing or similar field; or relevant experience

• Expert level experience with both marketing automation and ABM platforms such as Salesforce Marketing Cloud, Eloqua, 6Sense and others.

• Experience with digital marketing tools and analytics software such as Google Analytics, SEM Rush, Site Improve, HotJar, Search Console, Facebook and LinkedIn ad managers, Twitter, Instagram, Canva, Bynder, Drupal and others.

• Experience with Paid Search programs

• Proficiency with CRM systems (Salesforce.com)

• Knowing your way around Excel.

• Fluent in both spoken and written English, French or German language skills are a plus.

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Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.

Ready to lead the way? Apply now.