Digital Marketing Manager - FMCG startup

Up World; London; On-site; GBP 45,000 - 50,000; Full time

Job summary

A company focused on improving health and sustainability is looking for a Digital Marketing Manager to enhance its digital presence and develop D2C marketing strategies for wild venison products. This role involves overseeing marketing initiatives, optimizing SEO, driving online traffic through ads, and fostering team growth, all while promoting health and biodiversity benefits.

Benefits

25 days annual leave + bank holidays

Company health plan

Qualifications

• Proven experience in digital marketing with a strong focus on D2C marketing.
• Strong expertise in SEO optimisation and performance marketing.
• Passionate about sustainability, health, and biodiversity.
• Excellent analytical, leadership, and communication skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

Responsibilities

• Develop and oversee strategic D2C marketing initiatives to enhance brand visibility and consumer engagement.
• Optimise the SEO strategy and manage digital content (and website), ensuring accurate metadata and effective online presence.
• Plan, execute, and manage Meta and Google Ads campaigns to drive online traffic and increase conversion rates.
• Monitor and optimise ad performance, adjusting strategies to achieve the highest return on investment (ROI).
• Analyse and track key metrics, including customer lifetime value (CLTV), churn, and cost-per-acquisition (CPA).
• Craft messages around health benefits and biodiversity of venison, targeting sustainability-conscious consumers.
• Foster growth and development within the marketing team, laying the groundwork for future business expansion.
• Support in hiring a Brand Manager and Social Media Specialist and work with them closely to create compelling campaigns.

Skills

Digital Marketing

D2C Marketing

SEO Optimisation

Performance Marketing

Analytical Skills

Leadership

Communication Skills

Job description

Our clientis actively searching for a dynamic Digital Marketing Manager with a strong background in D2C marketing. This role is crucial in enhancing their digital presence, emphasising sustainability, health, biodiversity, and ethics. You will be instrumental in building the foundations for their marketing strategy and driving awareness and conversion among health-conscious consumers.

This business has been born out of necessity to improve people's health.

People and Planet is the guiding principle behind every decision they make. The health of their communities; of the land that sustains them, of the deer that they work with; of the customers they serve.... that's their shared health.

The candidate's key objective is to develop a new affluent urban early adopter market for wild venison based on the unparalleled nutritional density of this wild protein.

What you'll do...

• Develop and oversee strategic D2C marketing initiatives to enhance brand visibility and consumer engagement.
• Optimise the SEO strategy and manage digital content (and website), ensuring accurate metadata and effective online presence.
• Plan, execute, and manage Meta and Google Ads campaigns to drive online traffic and increase conversion rates.
• Monitor and optimise ad performance, adjusting strategies to achieve the highest return on investment (ROI).
• Analyse and track key metrics, including customer lifetime value (CLTV), churn, and cost-per-acquisition (CPA).
• Craft messages around health benefits and biodiversity of venison, targeting sustainability-conscious consumers.
• Foster growth and development within the marketing team, laying the groundwork for future business expansion.
• Support in hiring a Brand Manager and Social Media Specialist and work with them closely to create compelling campaigns.

Who you are...

• You have proven experience in digital marketing with a strong focus on D2C marketing.
• Strong expertise in SEO optimisation and performance marketing.
• Passionate about sustainability, health, and biodiversity.
• Excellent analytical, leadership, and communication skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

Salary: £45,000 - £50,000 DOE
Logistics: Remote first with regular meetings in London

More info

25 days annual leave + bank holidays

️???? Company health plan

Ideal start date September 2025