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Digital Marketing Manager, Dishpatch

John Lewis Partnership

London

Hybrid

GBP 45,000 - 71,000

Full time

Today
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Job summary

An established industry player is seeking a Digital Marketing Manager to lead innovative marketing strategies for a meal-kit service. This role involves optimizing digital marketing channels, particularly paid social, to enhance customer engagement and growth. You will work closely with creative teams, utilizing data-driven insights to refine campaigns and achieve outstanding results. Join a dynamic team that values collaboration and creativity, and contribute to delivering restaurant-quality dining experiences directly to customers' homes. This is an exciting opportunity to make a significant impact in a growing business.

Qualifications

  • Hands-on experience in digital marketing with a focus on paid social.
  • Strong understanding of marketing KPIs and data analytics.

Responsibilities

  • Plan and optimize digital marketing activities for customer growth.
  • Collaborate with creative teams to drive exceptional results.

Skills

Meta campaign setup
Google Analytics
Stakeholder management
Data-driven marketing
Performance marketing

Tools

Google Analytics
CRM tools
Web analytics tools

Job description

About the role

We have an exciting opportunity with a brand new role to join Dishpatch as a Digital Marketing Manager, reporting into the CEO of Dishpatch.

Waitrose & Partners recently acquired Dishpatch, the meal-kit delivery service that provides restaurant-quality home dining made by some of the UK’s leading chefs.

So, what is Dishpatch? Dishpatch replicates a restaurant experience without leaving the house with chef-prepared dishes. Customers can choose from over 30 Dishpatch menus delivered to their doorstep nationally on Fridays – perfect timing for an indulgent weekend meal! Unlike other meal kit companies, Dishpatch’s dishes come pre-prepared with only a few simple steps to finish and serve, truly taking the hassle out of high-end home dining for our customers.

About the role

  • Salary range: £45,000 - £71,000

  • Expected salary: £45,000 - £55,000

  • Contract type: Permanent

  • Interviews: 2 stage interview process, 1st stage likely virtual and 2nd stage in person

  • Location: Hybrid - a mixture between our Dishpatch base in North Greenwich, London (likely 1-2 days per week) and home, with occasional travel to our Bracknell Waitrose head office campus

The Dishpatch base in North Greenwich is conveniently located near to the tube station or if driving, a few minutes from the Blackwall Tunnel with on site parking.

Dishpatch provides Michelin star food in the post. We’ve spent almost 5 years building the business working with some of the top leading UK chefs, bringing this exceptional quality food, direct to peoples homes.

Key responsibilities

We are looking for a Digital Marketing Manager to join Dishpatch. You will be responsible for planning, implementing and optimising digital marketing activity for Dishpatch across our digital marketing channels (predominantly paid social) to drive new and existing customer growth.

You will adopt a data driven, test and learn approach across each channel in order to optimise performance. You will collaborate closely with our creative team to manage creative requirements for each channel, and share data and learnings across the business. You will foster a collaborative culture, supporting the team to deliver exceptional results.

Essential skills/experience you’ll need

  • Hands on, deep experience in meta campaign setup, management and optimisation

  • Experience working with creative teams to develop performance creative

  • Understanding of overall and channel specific marketing KPIs

  • Hands on experience with Google Analytics

  • Commercial awareness with accurate forecasting and cost control

  • Successfully managing multiple stakeholders at senior levels, and excellent influencing skills

  • Ability to balance between customer insights and commercial outcomes

Desirable skills/experience you may have

  • Understanding of latest trends in Paid Social creative

  • Understanding of latest trends in Meta account setup and management

  • Hands on experience in CRM campaign setup and management, including audience segmentation and lifecycle emails

  • Hands on experience in other digital marketing channels (Google, Affiliates, Pinterest etc)

  • Understanding of attribution modelling

  • Hands on experience in other web analytics tools

For internal use only:
#LI-JLPWTR
#LI-HEADOFFICE
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Important points to note:

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.

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