Digital Marketing Manager - Campus Services - 58303 - Grade 7

University of Birmingham; Birmingham; On-site; GBP 49,000; Full time

Job summary

A prominent educational institution in Birmingham is seeking a Digital Marketing Manager to lead innovative digital marketing campaigns. The successful candidate will require a solid background in digital marketing tools and strategies, including SEO and PPC. This role demands relationship management skills and the ability to analyze market trends to drive effectiveness. The position offers a full-time contract with competitive salary and benefits.

Benefits

40 days paid holiday

Volunteering day

Occupational sick pay

Pension scheme

Subsidised day nurseries

Qualifications

• Educated to Degree level (or equivalent qualifications) plus relevant practical experience as a marketing and/or communications manager.
• Hands-on experience with HTML, CSS and content management systems.
• Demonstrable experience using web analytics software.

Responsibilities

• Develop and deliver innovative digital marketing campaigns to support Campus Services marketing activities.
• Maintain oversight of resource available within the team, ensuring workloads are managed effectively.
• Manage relationships with internal and external creative and digital agencies.

Skills

Digital marketing

SEO

PPC

Analytic tools usage

Content management

Relationship management

Time management

Creative thinking

Education

Degree in relevant field

Tools

Google Analytics

Google Ads

Hootsuite

Job description

Position Details

Campus Services

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £36,636 to £46,049 with potential progression once in post to £48,822

Grade: 7

Full Time, Permanent

Closing date: 17th September 2025

UK travel may be required for this role

Our offer to you

People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.

We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.

Find out more about the benefits of working for the University of Birmingham

Background

Campus Services (CS) employs over 900 staff with a turnover exceeding £65m in the last financial year. CS plays a key role in the quality of the student, staff and visitor experience, providing services across diverse areas such as the University’s sporting facilities, food and beverage, cleaning, conferencing, hotel operations, day nurseries, portering, post, branded and own-brand retail outlets, visitor services and attractions (e.g., Winterbourne House & Gardens), student housing, transport, waste disposal and recycling. CS is a highly commercial organisation operating within the University context and has an ambitious strategic agenda, in terms of growing our service profile across both our Birmingham and Dubai campuses.

Role Summary

This role reports to, and supports, the Head of Marketing & Communications (Campus Services) in the creation of digital-led marketing campaigns for all areas of Campus Services. You will have particular responsibility for embedding digital activities in order to grow and develop individual areas of Campus Services, working closely with colleagues to deliver on KPIs/targets for key areas of the division.

This is an exciting role in a busy and fast-paced team. The successful candidate will possess a demonstrable background in successfully building relationships and communicating with colleagues at all levels, including leading others within the marketing team in the development and delivery of campaigns and establishing new and innovative ways of working within digital marketing.

You will create, plan and manage marketing campaigns on websites, email, social media, PPC, SEO and other digital marketing platforms. Duties include driving innovation and developing strategies to support the delivery of the department’s digital marketing activity, identifying and researching market trends, planning campaigns and using analytic tools to report and interrogate the performance of marketing campaigns. You will work across the whole spectrum of the marketing mix, with particular focus on the organisation, management, and delivery of digital projects. The successful candidate will need to possess strong digital skills and experience of running end-to-end digital marketing campaigns.

You will work with a range of senior stakeholders across Campus Services and the wider University.

You will need to bring your passion and enthusiasm for current trends and appetite for future opportunities to the role; working to develop innovative marketing services that will meet the needs of customers and clients.

Main Duties

Main duties include, but are not limited to:

• Developing and delivering innovative digital marketing campaigns to support Campus Services marketing activities, analyse their success, and use insights to refine appropriately during the campaign lifecycle.
• Developing and implementing a Search Engine Optimisation (SEO) strategy and work in collaboration with the wider marketing & communications team to adopt best practice.
• Developing and implementing Pay Per Click (PPC) strategies that complement the strategic objectives of key areas of Campus Service.
• Forecasting marketing campaign performance and growth; demonstrating a clear ROI. This role will be responsible for taking corrective action on any deviations to the allocated budget on digital campaigns.
• Analyse the success of previous campaigns and make recommendations on how the digital marketing strategy and associated processes/procedures could be refined to ensure future success.
• Using key software to inform and drive digital marketing activity including Google Analytics, Google Ads, Hootsuite etc.
• Maintain oversight of the resource available within the team, ensuring that workloads are managed effectively and support the development of efficient processes to maximise output.
• Managing and maintaining a portfolio of both internally and externally facing websites; implementing content strategies and adopting UX best practice.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Exploring innovative digital marketing concepts and applying when in scope. This can include app development, virtual tours, AI.
• Working alongside the design and communication teams to develop integrated marketing plans and campaigns
• Working with the Conference & Events team to understand business priorities - advise and develop marketing plans to support this with the ability to adapt and respond to changing priorities as required.
• Develop and maintain relationships with internal and external creative and digital agencies with the objective of delivering innovation in digital marketing and developing high-quality materials.
• Utilising market intelligence and benchmarking data to inform decisions and KPI’s.
• Support the Head of Marketing & Communications to develop an email marketing strategy for various areas of Campus Services.
• Oversee the website development workstream for all owned digital properties, coordinating deliverables and timelines with a retained web development agency.
• Lead the creation of monthly performance reports across all Campus Services divisions, ensuring data accuracy and actionable insights, and distributing findings to relevant stakeholders.
• Manage the budget for digital operations, covering platform subscriptions, monthly agency retainers, ad hoc development work, pay-per-click (PPC) advertising, and paid social media campaigns

Relationships

• Work with senior managers across Campus Services to determine goals; report on ROI from digital marketing activity.
• Line management responsibility for the Digital Marketing Assistant and Social Media Assistant including management of workload and operations, regular 1-to-1s, providing feedback and support.
• Confidently communicate to clients and internal teams, active participation in briefing and feedback meetings, leading on providing expert professional advice from a concept and digital perspective.
• Respond to feedback in an appropriate manner, listening and providing advice.
• Support and contribute to developing the marketing team’s reputation, including sharing knowledge and best practice.
• Build strong and lasting relationships with colleagues across the University, in both professional services and across the academic community to enhance and champion our marketing activity.
• Provide professional digital marketing advice, support and guidance to colleagues from across Campus Services.
• Act as a role model to other members of the team in championing Campus Services values and behaviours.

Innovation

• Be proactive in developing digital marketing campaigns, foreseeing upcoming activities and events; staying on top of current trends and devising innovative and creative new ways to reach Campus Services audiences and to meet their changing needs.
• Identify opportunities for Campus Services marketing to support University objectives by seeking and building relationships with staff across the University as well as external contacts, including developing, maintaining and using professional networks.
• Continuously develop own skillset to ensure the team’s digital marketing meets the needs of the clients now and in the future.
• Undertake continuous personal and professional development and develop others as appropriate through the Performance and Development Review process.

General

• Represent Campus Services Marketing at appropriate committees and other meetings, both internally and externally as required.
• Promote equality and values diversity acting as a role model and fostering an inclusive working culture.
• Support new projects within the Campus Services as specified by the Head of Marketing & Communications.
• Provide support for manager(s) in promoting sustainability across the University, supporting the ISO20121 event management standard.
• Any other duties commensurate with the grade.

Required Knowledge, Skills, Qualifications, Experience

• Educated to Degree level (or equivalent qualifications) plus relevant practical experience as a marketing and/or communications manager - where no equivalent qualification is held significant practical relevant experience and expertise in a series of progressively more demanding roles will be required.
• Evidence of literacy and numeracy, with the ability to write clearly, and to produce and analyse information and data.
• Evidence of creative skills with experience of using these to identify target audiences and devise digital campaigns that engage, inform and motivate
• Hands on experience with HTML, CSS and content management systems
• Understanding of marketing automation technology
• Demonstrable experience using web analytics software
• A clear understanding of SEO/SEM best practices, email marketing and display advertising campaigns
• Experience in optimising websites and landing pages
• An in-depth understanding of digital best practice and UX/UI web design
• The ability to work under pressure and meet tight deadlines via excellent organisation, planning and administrative skills
• Ability to self-motivate and work constructively with a wide variety of stakeholders and colleagues.
• Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day to day activity in own area that those with protected characteristics are treated equally and fairly.

Informal enquiries to Daniel Robbins, email: [e-mail]

View our staff values and behaviours here

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website.