Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

Grey Matter Recruitment; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading company within the sustainability sector seeks a Digital Marketing Manager to spearhead its digital marketing strategy. This pivotal role focuses on optimising website performance, enhancing customer journeys, and driving traffic conversion. The ideal candidate will possess expertise in SEO and web analytics, and will work with advanced tools to ensure effective digital presence.

Qualifications

• Blend of website management, SEO, and CRO skills for B2B technology.
• Expertise in LinkedIn and Google Advertising.
• Experience with web analytics tools.

Responsibilities

• Own and implement digital marketing strategy.
• Drive SEO optimisation and content requirements.
• Lead paid media strategy and execution.

Skills

Technical SEO

Website Management

Content Optimization

Web Analytics

Digital Marketing Strategy

eCommerce Functionality

Tools

Google Advertising

LinkedIn Advertising

CRM Platforms

Marketing Automation Platforms

Job description

Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

Important role for an important mission. Curating digital experiences for a true disruptor within sustainability and carbon efficiency.

The Company

• GPS Tracking/Carbon reporting/productivity analytics SaaS
• Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
• Over $200m in funding by top investors

The Role

Own and implement digital marketing strategy to optimise website performance, enhance the customer journey and traffic conversion.

• Drive technical SEO optimisation and content requirements to maximise SEO traffic conversion through content and journey optimisation based on analytics and testing.
• Lead paid media strategy and execution
• Use web analytics and intent tools to improve KPI’s, web session insights, conversions, domain ranking, search visibility and content performance.
• Define and lead the web architectural roadmap to consider updating functionality for eCommerce capability and customer support.

Desired Skills & Experience

As a digital marketing specialist, you will have a blend of website management, SEO and CRO skills for a B2B technology company.

• LinkedIn and Google Advertising expert
• Experience driving insights with web analytics and intent tools
• Understanding of CRM and Marketing automation platforms

If you feel you have the relevant experience please reply to this advert or email your CV to [e-mail]

Not right? Have a look at some of our other

Grey Matter. Intelligent recruitment for the digital, technology, marketing and media sectors. Based in London, we partner with B2B & B2C technology companies, global brands, start-ups, publishers and agencies to find talent in London, across the UK and internationally.

Our Marketing Team are specialists in digital marketing industry across B2B and B2C roles and work with a range of companies from disruptive fintech’s to established marketing SaaS platforms and rapidly growing ad technology tools to digital marketplaces.

The key roles they hire for are Digital Marketing, Content Marketing, PPC, Paid Social, CRM, Social Media, Email and CRM Marketing. Our portfolio of roles includes a variety of mid-senior and executive level roles.