Digital Marketing Manager Associate (W/M/N)

Believe; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading music marketing agency in London is seeking a Digital Marketing Manager to oversee artist campaigns. This role involves planning and executing innovative digital advertising strategies across various platforms, leveraging audience data, and advising artists and internal teams on best practices. Ideal candidates should have strong social media knowledge, excellent communication skills, and a passion for music. The position offers flexible working days, private health care, and additional benefits.

Benefits

Private Health Care

Pension plan with matched contribution

25 days annual leave

Life assurance and long-term disability cover

Access to mental health support

Gym membership discount

Tailor-made training program

Qualifications

• Strong knowledge of social media and online promotion strategies.
• Digital native; regular user of social media platforms and aware of trends.
• Ability to build creative and innovative artist development campaigns.

Responsibilities

• Manage artist campaigns and coordinate digital marketing efforts.
• Analyse audience data to inform strategy and set KPIs.
• Monitor KPIs and deliver reports on marketing performance.

Skills

Social media and online promotion strategies

Data analysis

Campaign management

Digital marketing tools

Creative and innovative artist development

Excellent communication skills

Tools

Meta

YouTube

Tik Tok

Job description

Overview

Managing a wide range of artist campaigns across our roster, this role is tasked with creating, delivering, and coordinating digital marketing campaigns for domestic and international releases.

Responsibilities

• Strategic digital campaign planning aimed at delivering creative, innovative, and efficient digital advertising and social media campaigns as well as organic activations and strategic partnerships with digital platforms or DSPs
• Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid media campaigns
• Advise artists, managers, and internal marketing teams on digital best practice
• Analyse and interpret audience data to inform strategy and set KPIs
• Work closely with the Project Managers to coordinate campaign timelines, deliverables, and budgets
• Work closely with the Creative Content Producer to deliver digital campaign assets
• Manage and monitor paid media budgets and work with the Central media buying team to deliver efficient paid media campaigns
• Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders
• Share case studies and best practices with local and global teams
• Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends

Qualifications

• Strong knowledge of social media and online promotion strategies
• Digital native; regular user of social media platforms and aware of trends, not just within music, but across the cultural landscape
• Understanding and working experience with advertisement and analytical instruments on each social media (Meta, YouTube, Tik Tok etc.)
• Extensive knowledge of the music market
• Ability to build creative and innovative artist development campaigns
• Data-driven & results oriented: the ability to analyse and use data to optimize development
• Structured, organised, ability to follow process and monitor budgets
• Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools
• Excellent written and verbal communication skills
• Highly motivated and organised with excellent time management skills
• A team player with creative ideas and a positive attitude
• Contacts within digital marketing and tech are appreciated, but not essential
• Passion for music

Additional Information

SET THE TONE WITH US

We have two hearts at Believe - our People and our Artists. We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB

• Two remote working days a week
• Private Health Care
• Pension plan with matched contribution up to 10%
• 25 days annual leave, with 1 day for your birthday
• Life assurance and long-term disability cover
• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
• Tailor-made training and coaching program
• 40% discount on gym membership and free yoga classes

SING IN HARMONY

Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status, pregnancy, race, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.

Recruitment process information

• Interview process: 1st interview with Recruiter, then Hiring Manager and Director of Artist Services UK