Digital Marketing Manager (App) @NET-A-PORTER

LuxExperience; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Discount portal

Staff discount

Private healthcare

Flexible working

Job summary

NET-A-PORTER, part of LuxExperience, is seeking a Digital Marketing Manager (App) to lead global app campaigns from our London base. You will drive user acquisition and retention, shape KPI frameworks, and oversee ASO and paid media across Apple Search Ads, Meta, and programmatic channels.

You will manage a small team, collaborate with regional marketing and creative teams, and focus on revenue and efficiency targets in a hybrid working environment.

Qualifications

• 5+ years in digital marketing within large organisations.
• Strong app marketing experience with performance channels and analytics.
• Data-driven with KPI focus and revenue targets.
• Excellent English communication and stakeholder management.
• Master's degree preferred but not required.

Responsibilities

• Lead global app marketing strategy across performance and brand campaigns.
• Develop KPI frameworks and measurement plans.
• Oversee ASO and organic app performance against goals.
• Plan and optimize global media across Apple Search Ads, Meta, and programmatic.
• Drive A/B testing, data analysis and reporting.
• Lead the app marketing team and collaborate with regional teams.

Skills

Digital marketing

App marketing

Data analysis

KPIs & revenue focus

Stakeholder management

Leadership

Education

Master’s degree in Marketing

Bachelor's degree acceptable

Tools

Adjust

ASO

Job description

NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewellery & watches and lifestyle collections to the world’s most discerning women.

Today, NET-A-PORTER continues to define the future of luxury e-commerce through discovery, inspiration, exceptional curation, outstanding customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalized experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET‑A‑PORTER, entertains and inspires women through daily content, sharing the stories of incredible women across the globe.

NET-A-PORTER is part of LuxExperience, the leading digital, multi‑brand luxury group.

Our Digital Marketing Division is now seeking a talented Digital Marketing Manager (App) to oversee, plan and manage global app marketing campaigns across performance and brand activity. Reporting into the Digital Media Director, you will lead app marketing strategy, drive user acquisition and retention, and optimise global campaigns to deliver against revenue and efficiency targets. Some of the essentials for you to know are:

Location: Our Westfield Shepherd’s Bush office in London Department: Digital Marketing Division Team Size: 2 Reporting into: Digital Media Director

Besides a competitive salary, we can offer you:

• A pension that both you and the company contribute to.
• A portal with an array of discounts on things like theme park and cinema tickets.
• Our famous staff discount along with exclusive staff sales.
• Private healthcare.
• Flexible working.

Here’s a breakdown of what you’ll be doing:

• Lead the global App Marketing strategy across performance and brand campaigns, driving user acquisition and retention to achieve revenue and efficiency targets.
• Develop and oversee global KPI frameworks, measurement plans and incrementality studies, using data and insights to measure campaign uplift and inform future strategy.
• Lead App Store Optimisation (ASO) activity and oversee organic app performance against installation and revenue goals.
• Plan, manage and optimise global media activity across Apple Search Ads, Meta Ads and programmatic channels, including day-to-day budget allocation and spend.
• Drive continuous A/B testing, data analysis and reporting to optimise campaign performance, identify opportunities and resolve issues.
• Lead the App Marketing team and collaborate closely with key stakeholders, regional marketing teams and internal creative teams to ensure effective global execution and localisation.
• Monitor industry trends and emerging techniques, identifying opportunities to innovate and evolve app marketing strategies while ensuring content and activity meet channel best practices.

The type of person we are looking for:

• 5+ years of digital marketing experience within a large or corporate setting, with a proven track record of developing and executing multi-platform strategies.
• Strong app marketing experience, with a deep understanding of performance channels, analytics and mobile attribution platforms (MMPs), such as Adjust.
• A data-driven problem solver with strong quantitative and qualitative analytical skills and a clear focus on achieving KPIs and revenue targets.
• Strong project management and multi-tasking skills, with the ability to manage multiple complex initiatives simultaneously in a fast-paced environment.
• A confident and effective communicator with professional fluency in spoken and written English.
• A continuous learner who is eager to grow, innovate and adapt alongside evolving industry trends.
• A Master’s Degree in Marketing, Business, Economics or Digital Marketing would be preferred, but is not required.

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: AssociateWorkplace Type: Hybrid