Digital Marketing Manager - AI Infra Summit

WHIS (Women's Health Innovation Summit); Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

WHIS (Women’s Health Innovation Summit) in London seeks a hybrid, data-driven Digital Marketing Specialist to own paid media campaigns and audience growth across LinkedIn, Google, Reddit, Meta, and other channels. You will craft end-to-end customer journeys, measure ROAS, and collaborate with content, design and agencies to drive registrations and sponsor engagement.

The role requires 3+ years in digital marketing, proven cross-channel campaign results, strong analytics (GA4, spreadsheets), and

Qualifications

• 3+ years in digital marketing, ideally in B2B, events, or tech.
• Proven results running paid campaigns across multiple platforms.
• Confidence with analytics and reporting including GA4 and spreadsheets.

Responsibilities

• Plan, launch, and optimise paid campaigns across LinkedIn, Google, Reddit, Meta and other channels, from awareness to registration conversion.
• Own budgets, bidding, audience targeting, testing, and retargeting.
• Report on cost per registration and return on spend, and shift budget quickly toward what works.
• Design the customer journey from paid media through to optimised landing pages and onwards. Adapt and refine these journeys throughout the campaign.
• Use AI tools to identify website visitors, enrich leads, and feed targeted outreach.
• Build campaigns aimed at priority audience gaps, and design audience strategies around prospecting, remarketing and lookalike audiences.
• Work with the rest of the marketing team so digital activity supports commercial goals.
• Build reports covering traffic, funnel performance, attribution, and audience mix.
• Turn data into clear, commercially useful insights for the marketing team and for sponsor-facing reporting.
• Partner with the Content Marketer, designers, and external agencies to deliver integrated campaigns
• Support the 365 marketing calendar, connecting pre-event, onsite, and post-event digital activity.

Skills

Paid media

Analytics

Digital marketing

Budgeting

GA4

SEO

Cross-channel

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Excel/Spreadsheets

Job description

About The Role

AI Infra Summit is the leading full-stack AI infrastructure event, bringing together hyperscalers, silicon vendors, AI labs, data center operators, and enterprise adopters across the entire ecosystem. With our 10th anniversary in 2027, and plans for expanding our audience, we're scaling our digital marketing campaign to increase both revenue, but also the right blend of job titles and companies in the room.

AI Infra Summit is the leading full-stack AI infrastructure event, bringing together hyperscalers, silicon vendors, AI labs, data center operators, and enterprise adopters across the entire ecosystem. With our 10th anniversary in 2027, and plans for expanding our audience, we're scaling our digital marketing campaign to increase both revenue, but also the right blend of job titles and companies in the room.

Key Responsibilities

Paid media

• Plan, launch, and optimise paid campaigns across LinkedIn, Google, Reddit, Meta and other channels, from awareness to registration conversion
• Own budgets, bidding, audience targeting, testing, and retargeting
• Report on cost per registration and return on spend, and shift budget quickly toward what works
• Design the customer journey from paid media through to optimised landing pages and onwards. Adapt and refine these journeys throughout the campaign.

Lead generation and audience growth

• Use AI tools to identify website visitors, enrich leads, and feed targeted outreach
• Build campaigns aimed at priority audience gaps, and design audience strategies around prospecting, remarketing and lookalike audiences.
• Work with the rest of the marketing team so digital activity supports commercial goals

Analytics and insight

• Build reports covering traffic, funnel performance, attribution, and audience mix
• Turn data into clear, commercially useful insights for the marketing team and for sponsor-facing reporting

Collaboration

• Partner with the Content Marketer, designers, and external agencies to deliver integrated campaigns
• Support the 365 marketing calendar, connecting pre-event, onsite, and post-event digital activity

What We're Looking For

• 3+ years in digital marketing, ideally in B2B, events, or tech
• Proven results running paid campaigns across multiple platforms
• Confidence with analytics and reporting upwards, including GA4 and spreadsheets
• Practical SEO experience and a clear point of view on how AI search is changing discovery
• Commercially minded, and comfortable managing multiple priorities

This role is a hybrid role, working 3 days in the London office.