Digital Marketing Manager (9-month fixed term contract)

KAYAK; Cambridge; On-site; GBP 75,000 - 90,000; Full time

Job summary

KAYAK is seeking a Digital Marketing Manager to lead digital campaigns with a focus on YouTube. The role involves collaboration with marketing teams and managing paid media strategies across North America. Ideal candidates should have experience with Google Ads, excellent analytical skills, and a proactive approach to project management.

Benefits

Company-paid therapy sessions through SpringHealth

Company-paid subscription to HeadSpace

Leadership development opportunities

Access to thousands of on-demand e-learnings

Travel Discounts

Employee Resource Groups

Qualifications

• 2+ years of experience with Google Ads or DV360, ideally focused on Youtube.
• Experience with analyzing Brand lift and Reach & Frequency reports.
• Strong collaboration skills with various teams.

Responsibilities

• Manage digital campaigns and brand activities primarily on YouTube.
• Run tests and analyze campaign data for insights.
• Develop performance reports and communicate results.

Skills

Data-driven

Project management

Organizational skills

Analytical skills

Education

Relevant degree in marketing or related field

Tools

Google Ads

DV360

Job description

Digital Marketing Manager (9-month fixed term contract)

Cambridge

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. The role is based within the global Performance marketing team and will involve close collaboration with the NORAM Brand Marketing team.

Are you data-driven, detailed, and current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative environments, this would be a great role for you.

In this role, you will:

Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function

Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics

Run campaign tests, analyze data, and leverage insights for optimization

Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members

Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as well

Keep up with the latest Digital marketing trends

Travel to off-sites or our Stamford, CT office a few times a year

Please apply if you have:

2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house team

Strong project management, organizational, and communication skills, with excellent attention to detail

Capability of balancing urgent priorities with strategic long-term objectives

Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc.

Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plus

Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus

Experience from Meta, TikTok, PPC and Display is a plus

Strategic individual with a hands-on approach to execution

Highly analytical, comfortable with campaign reporting and attribution models

Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance

Motivated individual committed to team work

• Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
• Focus on your career growth:
  • Leadership development
  • Access to thousand of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $75,000 – $90,000 annually, pro-rated for a 9-month contract.

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need an accommodation for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.

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