Digital Marketing Manager – New role

Artemis Human Capital; Belfast; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the construction and building solutions sector seeks a Digital Marketing Manager to enhance their digital marketing strategy. This role involves managing the entire digital function, focusing on brand development, lead generation, and driving engagement across platforms. Join a dynamic team to make a significant impact on a respected brand's online presence.

Qualifications

• 5+ years in digital marketing, preferably B2B or product-based.
• Strong experience in SEO, PPC, and digital engagement strategies.
• Hands-on with CMS and analytical tools.

Responsibilities

• Own the digital marketing function and strategy.
• Manage website content, SEO, Google Ads, and email campaigns.
• Coordinate events and trade shows.

Skills

SEO

PPC

Content Marketing

Social Media Management

Data Analytics

Tools

Google Ads

WordPress

Email Marketing Tools

Google Analytics

Job description

Artemis Human Capital is proud to be partnering with a market-leading business in the construction and exterior building solutions industry. Our client is known for their strong brand presence, innovation, and continued growth across the UK and Ireland.

They are now seeking a Digital Marketing Manager to lead and elevate their marketing strategy, with a sharp focus on digital channels, brand development, and lead generation. This is a fantastic opportunity to join a high-performing, ambitious team and make a meaningful impact on a respected brand.

The Role

As Digital Marketing Manager, you will have full ownership of the marketing function, leading the planning and execution of all digital marketing activities. You’ll play a key role in shaping the company’s online presence, driving engagement, and supporting commercial growth.

Key Responsibilities

Digital & Content Marketing:

• Own and manage the company’s website, ensuring content is fresh, engaging, and aligned with brand messaging.
• Drive online visibility and lead generation through a robust SEO strategy (including execution of a 12-month improvement roadmap).
• Plan, execute, and optimise targeted Google Ads campaigns (AdWords).
• Create, schedule, and manage dynamic social media content across platforms (minimum 3x per week – Facebook, LinkedIn, Twitter, YouTube, etc.).
• Develop and manage monthly e-newsletters and email marketing campaigns.
• Collaborate on the creation of branded assets, marketing materials, and product brochures for both digital and print use.

Events & Trade Shows:

• Lead the end-to-end coordination of 4–5 major trade exhibitions annually across Ireland and the UK.
• Oversee logistics, booth design, marketing materials, and post-event engagement strategies.

Experience & Skills:

• 5+ years’ experience in a digital marketing role, ideally within a B2B or product-based industry.
• Strong track record in improving online traffic and engagement through SEO, PPC, and analytics.
• Hands-on experience with CMS platforms (e.g., WordPress), Google Ads, and email marketing tools.
• Proficient in social media content planning and scheduling.
• Comfortable working with Google Analytics and other reporting tools to drive data-informed decisions.

Personal Attributes:

• Highly organised, with the ability to manage multiple projects and deadlines.
• Creative thinker with strong attention to detail and a passion for brand storytelling.
• Excellent communication skills and a collaborative mindset.
• Self-starter with the confidence to take ownership and work independently when needed.

Contact

Nicky Strutt for more information