Digital Marketing Manager – Ecommerce

The Animal People Recruitment Company; Stevenage; On-site; GBP 51,000 - 60,000; Full time

Job summary

A recruitment agency is seeking a talented Digital Marketing Manager to lead strategies for a high-performing consumer brand. This role includes overseeing digital marketing across various platforms, managing campaigns, and driving performance metrics. The ideal candidate will have a strong background in D2C marketing and leadership experience. The position is based in Stevenage and offers a competitive salary up to £60K plus bonuses.

Benefits

20 days holiday + bank holidays

Staff discount scheme

Wellbeing support

Collaboration-driven team culture

Qualifications

• 3–5+ years in a senior digital or eCommerce marketing role.
• Proven success in growing and managing digital sales channels.
• Hands-on experience with digital marketing tools.

Responsibilities

• Lead digital marketing strategy across D2C websites and platforms.
• Drive performance across paid social, SEO, and digital campaigns.
• Manage agency relationships and digital partnerships.

Skills

D2C marketing

Performance marketing

Leadership skills

Data-led decision making

Ecommerce analytics tools

Tools

Shopify

Klaviyo

Google Ads

Meta Ads Manager

Job description

Digital Marketing Manager – Drive Growth for a High-Performing Consumer Brand

The Animal People are thrilled to be partnering once again with this ambitious, fast-scaling consumer business to recruit a talented Digital Marketing Manager. We’ve previously placed key hires into the business, all of whom are thriving and we’re excited to support their next stage of growth.

This is an exceptional opportunity to lead the digital marketing strategy across UK and international markets, working alongside a high-performing internal team and a supportive senior leadership structure.

If you’re a commercially driven Digital Marketing Manager with a strong track record in D2C and performance marketing, this could be your next big move.

What You’ll Be Doing
As Digital Marketing Manager, you’ll lead the digital strategy across D2C websites, marketplaces, and marketing channels — helping shape and scale a portfolio of exciting consumer brands.

You’ll:

Own and implement a full-funnel digital marketing strategy across Shopify, Amazon, TikTok Shop, and other platforms
Drive performance across paid social, email (Klaviyo), SEO, and digital campaigns to boost acquisition, conversion, and retention
Report on key KPIs including ROAS, AOV, LTV, and optimise the full customer journey
Oversee content and creative output across digital platforms and global campaigns
Lead, mentor, and inspire the in-house marketing and social media team
Collaborate with operations, sales, and logistics to align digital with customer experience and fulfilment
Manage agency relationships and digital partnerships

What We’re Looking For
We’d love to hear from Digital Marketing Managers with:

3–5+ years in a senior digital or eCommerce marketing role within D2C, FMCG, pet care, or consumer goods
Proven success in growing and managing digital sales channels
Hands-on experience with Shopify, Klaviyo, Google Ads, Meta Ads Manager, and eCommerce analytics tools
Confidence managing budgets, reporting on performance, and making data-led decisions
Strong leadership skills and a collaborative, strategic mindset
A self-starter attitude with the ability to thrive in a fast-paced, growth-focused environment

What’s on Offer
In return for your expertise, you’ll receive:

Up to £60K salary (DOE) + performance-related bonus
Full-time office-based role (Stevenage)
20 days holiday + bank holidays
Staff discount scheme
Wellbeing support and progression opportunities
A collaborative, fun team culture with exciting growth plans

This is more than a marketing role it’s your chance to step into a brand where your ideas matter, your impact is visible, and your career can grow with the business.

If you’re ready to step into a career-defining Digital Marketing Manager role, we’d love to hear from you.