Digital Marketing Manager (12mth FTC)

Mamas & Papas Limited; Huddersfield; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

33 days holiday

Buy & Sell holiday schemes

Company Bonus Schemes

Employer pension contribution from day

Staff discounts for family & friends

Benefits Hub discounts

Subsidised health & critical illness

Family related leave policies

Foster Care & Carers Leave

Loss and Bereavement support

Menopause Friendly Employer

Recognition and Appreciation Schemes

Job summary

Mamas & Papas Limited is seeking a highly organised Digital Marketing Manager to lead SEO, GEO and affiliate strategies, optimise customer reviews, and partner with paid media and internal teams. You will also harness AI tools to speed delivery and improve outcomes.

Collaborate across Content, Creative, and Ecommerce to drive organic growth, monitor performance, and turn data into actionable improvements, while managing agency relationships and delivering against KPI targets.

Qualifications

• 5+ years in SEO, Organic Search, Affiliate Marketing or digital marketing.
• Strong content optimisation and keyword research skills.
• Experience with SEO platforms: Search Console, GA4, SEMrush, Ahrefs, Screaming Frog.
• Knowledge of GEO and AI-driven search landscapes and trends.

Responsibilities

• Lead SEO and GEO strategy to improve organic visibility, traffic and revenue.
• Manage and optimise the affiliate programme with partners.
• Oversee paid media agency relationships across PPC and paid social.
• Own and optimise customer review platforms and content across channels.
• Collaborate with Content, Creative, Digital Marketing and Social teams to support content and discovery.
• Monitor SEO, GEO and affiliate performance and provide actionable insights.
• Identify opportunities in AI search platforms to boost visibility and traffic.
• Support agency management and align activity to KPIs.

Skills

SEO

Affiliate marketing

Paid media

Content optimisation

AI tools usage

GA4 / Search Console

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Job description

Overview

We're looking for an organised and proactive Digital Marketing Manager to join our Digital Marketing team. You'll take the lead on executing our SEO, GEO, Affiliate, and customer review strategies, while working closely with paid media agency partners and internal stakeholders to challenge and improve PPC and paid social performance. You'll also use AI tools to significantly improve productivity and accelerate delivery.

Responsibilities

• Lead the SEO and GEO strategy, identifying opportunities to improve organic visibility, rankings, traffic, and revenue.
• Manage and optimise the affiliate programme, working with agency partners, publishers, and key affiliates to deliver profitable growth.
• Own the day-to-day relationship with paid media agency partners across PPC and paid social, scrutinising plans and performance, challenging recommendations, and ensuring activity delivers against commercial targets and agreed KPIs.
• Own and optimise customer review platforms, improving review generation, ratings, response processes, brand visibility, and the use of review content across digital channels.
• Lead the internal blog and external offsite content roadmaps
• Partner with Content, Creative, Digital Marketing, and Social teams to develop and optimise content that supports both traditional search and AI-driven discovery.
• Monitor and report on SEO, GEO, and affiliate performance, providing actionable insights and recommendations.
• Identify opportunities within emerging AI search platforms and generative experiences to improve brand visibility and traffic acquisition.
• Support agency management, ensuring activity is aligned to business priorities and delivering against agreed KPIs.
• Collaborate with trading, category, and ecommerce teams to support key campaigns, product launches, and seasonal trading events.
• Stay up to date with industry developments across SEO, AI search, affiliate marketing, and digital commerce.
• Use AI tools to streamline workflows, automate repeatable tasks, improve the quality and speed of analysis and content development, and identify opportunities to advance digital marketing performance.

Experience

• 5 years+ experience in SEO, Organic Search, Affiliate Marketing, Paid Media, or a similar digital marketing role.
• Strong understanding of content optimisation, keyword research, and organic performance measurement.
• Experience working with SEO platforms such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar tools.
• Knowledge of Generative Engine Optimisation (GEO) and the evolving AI search landscape.
• Experience managing affiliate programmes and working with affiliate networks, publishers, and agency partners.
• Strong analytical skills with experience interpreting performance data and translating insights into action.
• Experience working with paid media agencies across PPC and paid social, with the confidence and commercial understanding to interrogate performance, challenge recommendations, and drive continuous improvement.
• Experience managing customer review platforms and developing strategies to increase review volume, quality, ratings, and engagement.
• Experience using AI tools to improve productivity, insight generation, content workflows, and campaign execution, with sound judgement around accuracy, brand standards, and responsible use.

Success Measures

• Growth in organic traffic and non-brand visibility.
• Improvements in organic revenue and conversion performance.
• Increased visibility across AI-powered search and discovery platforms.
• Affiliate revenue growth and ROI.
• Delivery of SEO and content roadmap initiatives on time and to a high standard.
• Improved customer review volume, ratings, response performance, and visibility across priority platforms.
• Paid media agency performance against agreed PPC and paid social efficiency, revenue, and growth targets.
• Demonstrable productivity and delivery improvements through the effective adoption of AI tools and automation.

We're a business that cares. Here's just some of our benefits on offer;

• 33 days holiday, increasing up to 40 with service.
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1 enrolment.
• Significant staff discounts for family & friends from our shops & online
• Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
• Subsidised health & critical illness cover and insurances
• Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
• Supportive Foster Care & Carers Leave offering
• Support for Loss and Bereavement
• A Menopause Friendly Employer
• Employee Recognition and Appreciation Schemes
• At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.

...Oh, and a great bunch of people to work with too.

We also operate at Head Office

• Hybrid flexi office working with 2 days working from home
• Flexi-time schemes based around core working hours whether in the office, or working from home
• Plus, free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.

(NB*: All benefits subject to individual schemes criteria & terms)