Digital Marketing Manager

VetPartners; York; On-site; GBP 40,000 - 60,000; Full time

Job summary

VetPartners, a leading veterinary services provider, is seeking a Digital Marketing professional to lead their marketing efforts. In this role, you will oversee the digital marketing team, driving client engagement and brand awareness through various platforms. You will play a crucial role in managing online reputation, leading a diverse team, and optimizing digital strategies to support the company's growth across the UK and Ireland.

Benefits

Competitive Salary

25 days annual leave plus Bank Holidays

Health Shield - health cash plan

Enhanced Maternity, Paternity and Adoption leave

Ability to buy/sell up to 2 weeks holiday

£250 CPD allowance per annum

Qualifications

• Several years' experience leading digital marketing teams.
• Strong understanding of digital tools and technologies.
• Experience building websites, ideally on WordPress.

Responsibilities

• Oversee and execute digital marketing strategies.
• Lead and develop the Digital Marketing team.
• Manage over 200 practice websites in the UK and Ireland.

Skills

SEO

SEM

Digital Advertising

Project Management

Analytical Skills

Collaboration

Communication

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Are you a Digital Marketing professional looking for a new challenge? We are a friendly, forward-thinking marketing team and we've got a fantastic opportunity for you!

Established in 2015, VetPartners is made up of some of the most well-respected and trusted small animal, equine, mixed, and farm practices across the UK and parts of Europe. VetPartners aims to be a great place to work, focusing on the development and wellbeing of its people. Everyone makes the tea here at VetPartners!

The role:

This role will involve overseeing and executing digital marketing strategies across various platforms to drive client engagement, brand awareness, lead generation, and organic growth.

We are looking for someone who will work with the team to deliver a great client experience across digital channels to drive the organic growth of practices and will support VetPartners' online awareness and reputation across the UK and Ireland

You will lead a team of web designers, analytics, SEO and PPC executives in the UK, as well manage support agencies. You'll provide direction and support to the Digital teams and agencies across Europe to ensure consistency and effectiveness.

Responsibilities:

Lead and develop the Digital Marketing team

• Lead / coach / develop a team of 4
• Work in close collaboration with the wider Marketing team, the Communication team and the Creative team
• Provide direction and share and exchange best practices with countries Digital teams and agencies

Deliver great online user experience and strong visibility to practices supporting organic growth

• Manage over 200 practice / business websites in the UK and Ireland
• Optimize website effectiveness through analytics and SEO
• Build new websites when required
• Support practices growth through PPC
• Provide direction, share and exchange best practice with the digital teams and agencies across our EU countries

Drive VetPartners awareness and reputation online

• Manage of the corporate website (Group and countries)
• Including optimization of content and functionalities

Manage the infrastructure and advance functionality and design

• Manage the relationship with key agencies
• Oversee the performance and effectiveness of the digital marketing tech stack
• Partner with IT teams to translate business and marketing requirements while launching new functionality and tools as needed

Drive innovation

• Regularly seek out knowledge and insights to improve and evolve the tech stack and processes

Who we're looking for:

• Several years' experience in leading digital marketing teams, strong understanding of digital tools and technologies
• Strong knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads)
• Experience with analytics tools (Google Analytics, HubSpot, etc.)
• Experience building websites (ideally on Word Press)

Skills/Qualifications:

• Collaboration: across functions, ability to communicate and listen effectively and understand feedback
• Communication: Great written and oral communication, presentation skills
• Project management: strong attention to details and ability to push complex projects through via coordinating various teams, checking and validating throughout the process for excellence in execution
• Management experience and strong team player
• Analytical and problem-solving: ability to use data to gain insights and drive decisions
• Culture fit: reflected by our values and our ops lead and practice focus way of working

Our Benefits:

• Competitive Salary
• Based out our York central office - minimum of 60% office time
• Mon - Fri, 37.5 hours per week
• 25 days annual leave plus Bank Holidays
• Health Shield - a health cash plan that can help you budget for your everyday health needs and give discounts with supermarkets and other retailers
• Enhanced Maternity, Paternity and Adoption leave
• Ability to buy/sell up to 2 weeks holiday
• £250 CPD allowance per annum

If this sounds like the role for you, we'd love to hear from you!

**Please Apply Directly - No Agency Submissions