Digital Marketing Manager

TN United Kingdom; Worcester; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

An established industry player in real estate is seeking a talented digital marketer to lead innovative marketing initiatives. This exciting role involves crafting comprehensive marketing strategies aimed at enhancing brand visibility and engagement through social media, SEO, and paid advertising. You will work within a dynamic team that values creativity and collaboration, ensuring that your contributions directly impact the company's success. If you're passionate about digital marketing and ready to take your career to the next level, this opportunity offers significant growth potential and a supportive work environment.

Benefits

Company Performance Bonuses

Healthcare

Pension

Opportunities for Internal Promotion

Qualifications

• 4+ years of experience in digital marketing with a focus on social media and SEO.
• Strong understanding of paid media strategies and analytics.

Responsibilities

• Develop and execute marketing strategies to enhance brand awareness.
• Oversee the creation of compelling marketing content across various channels.

Skills

Digital Marketing

Social Media Marketing

SEO

PPC Advertising

Google Analytics

Job description

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This is an opening with one of the UK’s top real estate companies, which offers luxury living through individual apartments. The company's purpose is to create vibrant & sustainable communities for people who wish to live in a secure & independent manner.

All of this is underpinned by a culture driven by empowering its people to perform at their best, along with an office space designed specifically for personal welfare & enjoyment.

The role

You will play a pivotal role in creating, implementing, and overseeing marketing initiatives, as well as measuring and analysing their effectiveness. The primary objective is to generate awareness and engagement via social media and native advertising.

Key responsibilities include developing & executing comprehensive marketing strategies to achieve company goals, identifying target audiences, channels, and messaging. You will create compelling marketing content, including advertisements, social media posts, blog articles, videos, and other creatives. Additionally, you will oversee the development and maintenance of landing pages, ensuring they are optimized for user experience and search engines.

Paid advertising will be a key part of your role, including executing online advertising campaigns such as PPC, native advertising, and social media ads, as well as implementing SEO and SEM strategies to improve online visibility and drive organic and paid traffic.

You will monitor & report on marketing performance metrics, analyze data, and generate reports to measure campaign effectiveness. Working closely with cross-functional teams, you will align marketing efforts with business objectives. You will also grow the company's social media presence on platforms like Facebook, X, LinkedIn, and Instagram.

What we’re looking for

You should be an experienced digital marketer seeking a new opportunity with room to grow & thrive within a team of creative and innovative thinkers. A solid understanding of digital channels such as social media, paid media, SEO, and Google Analytics is essential. Experience in property, lifestyle, or related sectors is advantageous but not mandatory.

The company values individuals with a vested interest in working for a dynamic, diverse organization that does not follow the norm. Your experience can range from 4 years upwards, especially if you have delivered successful digital campaigns.

Attitude & temperament are key. The brand has made a significant market impact through superb positioning, marketing, and differentiation. Therefore, you should have a strong understanding of how to leverage creativity, social & digital technology, and wider marketing channels to deliver valuable communications for the brand.

What’s on offer

Salary: £35,000.00-£45,000.00 per year plus company performance bonuses, healthcare, & pension. DOE. The company promotes from within and offers significant freedom in the role.

This is an office-based role in Worcester, with potential travel to other locations. Hybrid working may be available for the right candidate.