Digital Marketing Manager

A1 Decoy Ltd; Wick; On-site; GBP 30,000 - 35,000; Full time

Job summary

A dynamic e-commerce company in Wick is seeking a Digital Marketing Manager to take charge of their marketing campaigns across email, ads, SEO, and social media. You will collaborate closely with the Ecommerce Manager and oversee junior staff. The ideal candidate has over 3 years of digital marketing experience, particularly in e-commerce, and is passionate about country sports. This is an exciting opportunity to grow into the Head of Marketing role.

Benefits

20 days holiday plus bank holidays

Additional days in lieu for weekend shows

Creative freedom in marketing

Possibility to grow into Head of Marketing

Qualifications

• 3+ years in digital marketing, ideally e-commerce based.
• Strong experience with Meta Ads and Google Ads.
• Excellent writing and copy-editing skills.

Responsibilities

• Build and execute digital marketing campaigns.
• Collaborate with the Ecommerce Manager on product launches.
• Monitor campaign performance and report on key KPIs.

Skills

Digital marketing experience

Experience with Meta Ads

Experience with Google Ads

Proficient in Klaviyo

Strong writing skills

Tools

Klaviyo

Shopify

Analytics platforms

Job description

Digital Marketing Manager (Country Sports / E-commerce)

Wick, Bristol (office-based)

Mon–Fri, 9:00am–5:30pm

£30,000–£35,000 depending on experience

About A1 Decoy

A1 Decoy is the UK’s No.1 online shooting store, supplying thousands of passionate customers with tried-and-tested fieldsports gear from decoys and hides to optics, high seats and ammo. We’re a fast-growing e-commerce brand with big ambitions, and we’re now hiring a Digital Marketing Manager to take our campaigns, strategy and performance to the next level.

We’re a small but driven team based in a rural Bristol HQ, with a relaxed, dog-friendly office and a get-stuck-in attitude. We work hard, have fun doing it, and care about doing things well.

The Role

You’ll take the lead on all digital marketing activity, building and executing campaigns across our email, ad, SEO and social channels. You’ll work closely with the e-commerce manager to plan seasonal promotions and product launches, while overseeing junior marketing staff to ensure delivery.

We’re looking for someone who’s proactive, commercially minded, and excited to test new ideas, not someone who needs constant monitoring. This is a hands-on role with a real opportunity to grow as the business grows.

What You’ll Do

• Plan and execute marketing campaigns across:
• Meta Ads (Facebook/Instagram)
• Google Ads / YouTube
• Klaviyo Email Marketing
• Website content, SEO, and blog posts
• Collaborate with the Ecommerce Manager on product launches, promotions and planning
• Manage and support junior marketing staff to ensure smooth execution
• Create and schedule content across email and social media
• Write product-led, persuasive marketing copy
• Monitor campaign performance, report on key KPIs, and optimise for growth
• Lead on pre-show marketing for events like The Game Fair, British Shooting Show, and Stalking Show

Who We’re Looking For

• 3+ years in digital marketing, ideally e-commerce based
• Strong experience with Meta Ads and Google Ads
• Confident using Klaviyo, Shopify, and analytics platforms
• Excellent writing and copy-editing skills
• Strong sense of ownership and accountability
• Ambitious and open to growth, this role has real potential to grow into the Head of Marketing
• Passion for country sports or outdoor pursuits is a big bonus
  

What You Get

• £30,000–£35,000 salary depending on experience
• 20 days holiday plus bank holidays
• Additional days in lieu for any weekend shows you attend
• Office full of dogs, and a team that actually enjoys coming to work
• Creative freedom and the support to make bold ideas happen
• A chance to build your own future, this role could grow into Head of Marketing with a team under you

Apply Now

Send your CV and a short cover letter to [e-mail]

Want to show off your work? Attach some ads, content or campaigns you’ve worked on we’d love to see it.