Digital Marketing Manager

Glen Callum Associates Ltd; West Midlands; On-site; GBP 30,000 - 35,000; Full time

Job description

Digital Marketing Manager

Automotive Aftermarket

We are seeking an experienced Digital Marketing professional to join a leading multi-disciplinary marketing agency with a focus on the automotive aftermarket and allied sectors.

The Digital Marketing Manager will be responsible for strategy development and delivery of a full mix of digital marketing offerings to key B2B clients across the automotive aftermarket.

We are open to speaking to candidates with a digital marketing background ready to step into a more senior role as well as experienced Digital Marketing Managers.

What's in it for you?

Salary: circa 30-35k basic

Perks: discretionary annual bonus + 25 days holiday + pension + contribution to broadband, mobile phone and gym membership + laptop + quarterly social events + learning and development opportunities

Location: Ideal location West Midlands, including Bromsgrove, Redditch, Droitwich, Kidderminster, Worcester, Pershore, Evesham, Bidford-upon-Avon, Stratford-upon-Avon, Henley-in-Arden, Dorridge, Solihull, Coleshill, Birmingham, Dudley, Halesowen, Stourbridge, Wolverhampton, Walsall

What you'll need:

• A proven track record in Digital Marketing and / or Marcomms with experience of managing high profile B2B accounts.
• Experience across social media, pay-per-click, email marketing and content creation.
• Knowledge of SEO and website analytics is advantageous.
• The ability to work in Adobe Suite, in particular In-Design.
• Data-driven, able to produce client reports and utilise data to impact client buy-in.
• Previous leadership skills are preferable; however, this role would suit a senior digital marketing assistant who is ready to take the next step.
• A confident nature with exposure to presenting to new and existing clients.
• A background or interest in the automotive aftermarket / automotive parts is advantageous although by no means essential for candidates willing to immerse themselves in a new industry.
• Full UK driving license, this role will involve travel around the UK.

What you'll be doing:

• Assume a leadership role in terms of innovating the agency's digital capability.
• Take accountability and ownership of the 'client experience', engaging the client at all levels and monitoring performance against financial objectives and KPIs.
• Direct new business opportunities, meetings and pitches, developing strategies and leading pitches and presentations.
• Provide expert digital content services.
• Devise and develop integrated strategies which deliver a deeper and more intelligent approach to research, account planning and campaign execution.
• Maintain weekly and monthly reporting systems including WIPs, status reports and evaluation/KPI reporting.
• Provide strategic input and mentoring to your team, supporting their personal development and encouraging forward thinking and creative problem solving.
• Build and maintain effective relationships with suppliers, the media and professional and trade bodies in order to achieve competitive advantage.

Apply now!

If you're passionate about digital marketing and are ready to take a step into a successful, innovative marketing agency in the automotive aftermarket, we want to hear from you!

Send your CV to Kayleigh Bradley or call her for a confidential chat on (phone number removed)

Digital Marketing Manager - Ref 4248KB