Digital Marketing Manager

Toluna; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company is searching for a Digital Marketing Manager to spearhead user acquisition campaigns globally. You will manage budgets between £50k and £100k monthly, leveraging various digital channels to recruit high-quality panelists for market research, with an emphasis on collaboration and data-driven performance optimization.

Benefits

Competitive pay

Great benefits

Opportunities to grow

Qualifications

• 3+ years in digital marketing or e-commerce.
• Experience in app-marketing or PPC are a plus.
• Comfortable working with data.

Responsibilities

• Plan and manage digital campaigns to recruit qualified panelists.
• Monitor and optimize campaign performance for efficiency.
• Collaborate with internal teams and external partners.

Skills

Fluent in English

Digital marketing

Data-driven decision making

Communication skills

Collaboration skills

Education

Degree in Business, Marketing, Engineering, Economics

Job description

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As theDigital Marketing Manager, you will lead digital user acquisition campaigns to grow our market research panels globally. Your focus will be on acquiring high-quality panelists through various channels like affiliate marketing, co-registration, app campaigns, and direct media buying (Google and Facebook Ads, with the help of in-house experts). You’ll also support user acquisition for specific client projects / You’ll also help us develop an internal project related to monetization.

Responsibilities:

• Plan and manage digital campaigns to recruit qualified panelists across different markets (usually between 8 to 10 markets) managing budgets in the range of £50k–£100k per month
• Plan and manage digital campaigns to recruit users for ad-hoc projects (Client Communities)
• You will develop an internal project related to monetization
• Oversee affiliate and co-registration campaigns, and work closely with teams managing Facebook and Google Ads (nice to have)
• Collaborate with internal teams (Sales, Data, Product, CRM, Design, Helpdesk) and external partners
• Identify new digital channels and partnerships to expand reach
• Monitor and optimize campaign performance to ensure efficiency and high conversion rates
• Use analytics and A/B testing to improve onboarding and campaign results
• Work with designers to create campaign assets
• Report on performance insights and recommendations to stakeholders.
• Support additional Supply team projects when needed (e.g., monetization, gamification)

Required skill set:

• Degree in Business, Marketing, Engineering, Economics, or related field
• Fluent in English; other languages are a plus
• 3+ years in digital marketing or e-commerce
• Experience in app-marketing or PPC are a plus
• Strong grasp of online marketing and performance metrics
• Comfortable working with data and making data-driven decisions
• Skilled in tools like Excel, PowerPoint, Power BI or Outlook
• Excellent communication and collaboration skills
• Analytical, proactive, and results oriented
• Able to thrive in a fast-paced, multitasking environment.

Our values:

Acting with Ownership- Demonstrating individual accountability

Bringing a forward mindset- Being action-oriented, bold and entrepreneurial

Collaborating with Curiosity- Exhibiting teamwork through togetherness

Discussing openly, committing jointly- Sharing your views openly

Embracing empathy- Being egoless & caring

What we offer:

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.