Digital Marketing Manager

Ideagen; United Kingdom; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading tech company is seeking a data-driven Digital Marketing Manager to enhance their B2B digital marketing strategy. In this role, you will track and analyze performance metrics across multiple channels, leading efforts in SEO, paid media, and demand generation. Ideal candidates will have proven experience in digital marketing, particularly within a B2B SaaS environment, and a strong proficiency in key digital tools.

Qualifications

• Proven experience in digital marketing within a B2B SaaS environment.
• Strong understanding of SEO, paid media, social media, and marketing automation techniques.
• A data-driven mindset complemented by strong analytical and problem-solving abilities.

Responsibilities

• Track and analyse KPIs across all digital channels.
• Work collaboratively to optimise paid media campaigns.
• Lead the regional SEO strategy and improve website performance.

Skills

Digital marketing experience

SEO knowledge

Paid media expertise

Analytical skills

Project management

Tools

Google Analytics

Salesforce

Pardot

SEMrush

Job description

Role Purpose

Location - UK Homebased

Level - Professional

Department - Marketing

Working Pattern - Fulltime

Benefits - Benefits at Ideagen

Are you a digital marketer who thrives on performance analysis, optimisation, and leveraging insights to drive pipeline growth? We have the role for you!

We are looking for a data-driven Digital Marketing Manager to execute our B2B digital marketing strategy in the EMEA region. This role will be responsible for the delivery and measurement of all aspects of digital marketing across organic, paid, and demand generation. You will be accountable for delivering a measurable impact on pipeline through campaign and conversion rate optimisation.

Responsibilities

• Digital Performance & Analytics: Track and analyse KPIs across all digital channels, utilising tools such as Google Analytics, Salesforce, and Pardot to derive actionable insights for improved performance.
• Paid Media & Demand Capture: Work collaboratively with central and regional teams to optimise paid media campaigns for Cost Per Lead (CPL), conversion rates, and return on investment (ROI). Employ A/B testing and data-driven insights for campaign enhancement and strategic budget allocation.
• SEO & Organic Growth: Lead the regional SEO strategy, focusing on technical improvements, content optimisation, and link-building efforts. Use tools like SEMrush and Google Search Console to improve rankings, traffic, and conversions from high-intent visitors.
• Website & Conversion Rate Optimisation (CRO): Enhance website and landing page performance through UX testing, personalisation, and CRO techniques, collaborating with developers and designers to improve site speed, navigation, and mobile usability.
• Marketing Automation & Lead Nurturing: Assist in optimising email nurture programmes and lead scoring in partnership with Demand Generation and Marketing Operations, analysing funnel performance to enhance segmentation, targeting, and conversion rates.

Skills and Experience

• Proven experience in digital marketing within a B2B SaaS environment.
• Strong understanding of SEO, paid media, social media, and marketing automation techniques.
• Experience in managing and supporting demand generation campaigns across multiple digital channels.
• Proficiency in Google Analytics, Salesforce, Pardot, and SEMrush.
• A data-driven mindset complemented by strong analytical and problem-solving abilities.
• Versatile in managing multiple projects simultaneously while adhering to deadlines.

About Ideagen

Ideagen is the invisible force behind many things we rely on every day — from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. When you think of Ideagen, think of it as the silent teammate working behind the scenes to help those who make our lives safer and better. Millions of people are kept safe daily using Ideagen software. We have offices worldwide, including in America, Australia, Malaysia, and India, with diverse and exciting roles. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable, and open to using AI to improve your work, you’ll thrive at Ideagen!

What is next?

If your application meets the requirements, our Talent Acquisition team will contact you to guide you through the next steps.

To ensure a flexible and inclusive process, please inform us if you require any reasonable adjustments by contacting [e-mail]. All matters will be treated confidentially.

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