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A leading electronics and technology company seeks a Digital Marketing Manager to oversee digital lead generation in a hybrid role. This opportunity offers the chance to develop marketing strategies, manage campaigns, and leverage data to drive results in a collaborative team environment, with an attractive salary and benefits package.
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Digital Marketing Manager – Tech/Electronics Company
Location: Hybrid – Home & Birmingham Office
Salary: Up to £55,000 + Excellent Benefits
Job Type: Full-time, Permanent
A leading electronics and technology company is looking for a Digital Marketing Manager to take charge of digital lead generation across SME, public sector, and private sector audiences. This role is ideal for a commercially-minded digital marketer who can deliver campaigns that convert — using data, automation, and creative execution to drive measurable results.
You’ll plan and manage digital campaigns, optimise performance across channels, and own CRM and automation tools to deliver qualified leads to sales.
Key Responsibilities
Develop and deliver digital marketing strategies focused on lead generation
Plan multichannel campaigns targeting SME, public, and private sector clients
Manage Salesforce Marketing Cloud for audience segmentation, email automation, and lead nurturing
Optimise web content, user journeys, and SEO to improve organic visibility and conversions
Lead on PPC, paid social, and remarketing activity to attract qualified traffic
Use analytics (Google Analytics, CRM reports) to track performance and report on ROI
Oversee content and social media strategies tailored to B2B and B2B2C audiences
Support implementation of new digital tools to improve marketing outcomes
About You
Proven experience in digital marketing with a strong lead generation focus
Skilled in CRM and marketing automation (Salesforce experience a bonus)
Strong understanding of SEO, PPC, email marketing, and analytics
Experience marketing to SME and public/private sector audiences
Comfortable working with data to improve campaign performance
Confident communicator who thrives in a collaborative, fast-paced environment
Why Join?
This is a fantastic opportunity to drive digital growth in a business that values autonomy and results. You’ll be empowered to lead strategy, test new ideas, and make a real commercial impact across diverse market segments.
What’s on offer:
Ownership of lead generation strategy
Broad audience base: SME, public and private sector
Exposure to modern marketing tools and platforms
Flexible hybrid working
Collaborative, agile team culture
Salary & Benefits
Up to £55,000 depending on experience
34 days holiday (including public holidays)
Holiday purchase scheme (up to 5 extra days)
Private Medical Insurance (Bupa)
Health Cash Plan, Life Assurance, Critical Illness Cover
£325 flexible benefits pot