Digital Marketing Manager

Blue Pelican; United Kingdom; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading electronics and technology company seeks a Digital Marketing Manager to oversee digital lead generation in a hybrid role. This opportunity offers the chance to develop marketing strategies, manage campaigns, and leverage data to drive results in a collaborative team environment, with an attractive salary and benefits package.

Benefits

34 days holiday (including public holidays)

Holiday purchase scheme

Private Medical Insurance (Bupa)

Health Cash Plan

Life Assurance

Critical Illness Cover

£325 flexible benefits pot

Qualifications

• Proven experience in digital marketing with a strong lead generation focus.
• Skilled in CRM and marketing automation.
• Strong understanding of SEO, PPC, email marketing, and analytics.

Responsibilities

• Develop and deliver digital marketing strategies focused on lead generation.
• Plan multichannel campaigns targeting SME, public, and private sector clients.
• Manage Salesforce Marketing Cloud for audience segmentation and lead nurturing.

Skills

Digital Marketing

Lead Generation

CRM Management

SEO

PPC

Data Analytics

Tools

Salesforce

Google Analytics

Job description

Social network you want to login/join with:

Digital Marketing Manager – Tech/Electronics Company
Location: Hybrid – Home & Birmingham Office
Salary: Up to £55,000 + Excellent Benefits
Job Type: Full-time, Permanent

A leading electronics and technology company is looking for a Digital Marketing Manager to take charge of digital lead generation across SME, public sector, and private sector audiences. This role is ideal for a commercially-minded digital marketer who can deliver campaigns that convert — using data, automation, and creative execution to drive measurable results.

You’ll plan and manage digital campaigns, optimise performance across channels, and own CRM and automation tools to deliver qualified leads to sales.

Key Responsibilities

Develop and deliver digital marketing strategies focused on lead generation

Plan multichannel campaigns targeting SME, public, and private sector clients

Manage Salesforce Marketing Cloud for audience segmentation, email automation, and lead nurturing

Optimise web content, user journeys, and SEO to improve organic visibility and conversions

Lead on PPC, paid social, and remarketing activity to attract qualified traffic

Use analytics (Google Analytics, CRM reports) to track performance and report on ROI

Oversee content and social media strategies tailored to B2B and B2B2C audiences

Support implementation of new digital tools to improve marketing outcomes

About You

Proven experience in digital marketing with a strong lead generation focus

Skilled in CRM and marketing automation (Salesforce experience a bonus)

Strong understanding of SEO, PPC, email marketing, and analytics

Experience marketing to SME and public/private sector audiences

Comfortable working with data to improve campaign performance

Confident communicator who thrives in a collaborative, fast-paced environment

Why Join?

This is a fantastic opportunity to drive digital growth in a business that values autonomy and results. You’ll be empowered to lead strategy, test new ideas, and make a real commercial impact across diverse market segments.

What’s on offer:

Ownership of lead generation strategy

Broad audience base: SME, public and private sector

Exposure to modern marketing tools and platforms

Flexible hybrid working

Collaborative, agile team culture

Salary & Benefits

Up to £55,000 depending on experience

34 days holiday (including public holidays)

Holiday purchase scheme (up to 5 extra days)

Private Medical Insurance (Bupa)

Health Cash Plan, Life Assurance, Critical Illness Cover

£325 flexible benefits pot