Digital Marketing Manager

AdvT Group; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

Une entreprise dynamique, sous AdvT Group, recherche un Digital Marketing Manager. Le candidat travaillera directement avec le Head of Marketing pour développer des campagnes marketing B2B impactantes, tout en exploitant une variété de canaux numériques. Une expérience pertinente en marketing digital, surtout dans le secteur technologique ou de la santé, sera considérée comme un atout majeur.

Qualifications

• Minimum 3 ans d'expérience en marketing digital, idéalement dans un environnement B2B.
• Historique prouvé en planification et livraison de campagnes digitales percutantes.

Responsibilities

• Développer et exécuter des campagnes marketing B2B qui livrent des résultats mesurables.
• Analyse continue et optimisation des canaux numériques en fonction des performances des campagnes.

Skills

SEO

PPC

Email Marketing

Social Media Advertising

CRM

Events Management

Digital Marketing

Education

BSc Digital Marketing

Degree or relevant professional experience

Tools

Sugar CRM

Sugar Market

Job description

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To support Head of Marketing with marketing of two business units under the AdvT Group

Role Responsibilities

• Work with Head of Marketing to develop and execute B2B marketing campaigns that will deliver measurable results.
• Deliver targeted, integrated campaigns across digital channels, including SEO, PPC, paid social, email marketing and content marketing.
• Execute the digital marketing strategy with a strong focus on websites, analytics and multi-channel performance.
• Use creative marketing flair to develop engaging digital content including social media assets, videos and online materials.
• Support marketing-led events, product launches, cross-sell campaigns and partnership activations.
• Develop and execute SEO-optimised blog posts, email newsletters and CRM-led initiatives to drive customer acquisition and retention.
• Create and maintain marketing collateral across touchpoints to support sales and brand positioning.
• Build and segment email and outreach lists to support automation and email marketing
• Champion and ensure CRM data accuracy to support execution and automation.
• Continuously analyse and optimise digital channels and refine approach based on campaign performance metrics, A/B testing and data insights (GA4, LookerStudio etc).
• Undertake competitor research and stay current with digital trends to identify new opportunities for innovation.

Personal Profile

• Minimum 3 years’ digital marketing experience, ideally in a B2B environment.
• Proven success in planning and delivering impactful digital campaigns. Strong portfolio, preferably in Tech or Healthtech.
• Proficiency in digital marketing, including SEO, PPC, email marketing and social media advertising (paid, owned and earned)
• CRM and marketing automation experience (preferably Sugar CRM/ Sugar Market)
• Experience coordinating marketing launches and cross-functional initiatives to generate qualified marketing pipeline and growth
• Results-driven with a proactive, adaptable approach in fast-paced settings.
• Confident communicator with strong stakeholder management and collaboration skills.
• Highly organised, proactive, adaptable and calm under pressure.

Qualifications & Experience

BSc Digital Marketing

Degree educated or relevant professional experience

Skills & Abilities

Proficiency in digital marketing, including SEO, PPC, email marketing, and social media advertising (paid, owned and earned)

Events Management

B2B Marketing

CRM

smart, strategic digital execution

Marketing Automation preferably Sugar Market

Video Creation

Personal Attributes

Able to work in a fast-paced environment

Good communicator & ability influence

Proven ability to execute multi-channel digital campaigns with commercial impact (brand awareness and qualified marketing leads)