Digital Marketing Manager

Parogon Head Office; Stone; Hybrid; GBP 45,000 - 53,000; Full time

Job summary

A hospitality management company based in the UK is seeking a Digital Marketing Manager. The successful candidate will lead strategic marketing campaigns, display expertise in digital channels, and manage CRM initiatives. Ideally, applicants will have a strong analytical mindset and the ability to create engaging content while staying updated on digital trends. This full-time role offers a salary between £45k and £53k depending on experience.

Benefits

50% discount off food bill

Career-focused opportunities

Fully funded marketing qualifications after 12 months

Free meals during work hours

24-hour access to employee assistance

Social events throughout the year

Expense system for mileage and company devices

Qualifications

• Experience in developing strategic marketing campaigns.
• Proficient in managing digital channels and online reputation.
• Ability to analyze metrics and adjust strategies accordingly.

Responsibilities

• Develop and execute digital marketing campaigns.
• Manage paid advertising and promotions across channels.
• Oversee website updates and SEO optimization.
• Track performance metrics and report findings.

Skills

Strategic planning

Digital marketing

CRM management

SEO expertise

Analytical skills

Community engagement

Trend awareness

Job description

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Parogon Group are a boutique collection of 12 restaurants & pubs designed to bring people together with great service and unforgettable experiences. Our journey is one of growth, ambition and a love for great hospitality - it all began with a vision to transform iconic landmarks into vibrant dining destinations. Today, Parogon Group stands as a beloved establishment with venues across Staffordshire, Cheshire, Shropshire, West Midlands and plans to expand across the UK. Join us as we continue to create unforgettable dining experiences for our guests and communities.

Parogon Group are a boutique collection of 12 restaurants & pubs designed to bring people together with great service and unforgettable experiences. Our journey is one of growth, ambition and a love for great hospitality - it all began with a vision to transform iconic landmarks into vibrant dining destinations. Today, Parogon Group stands as a beloved establishment with venues across Staffordshire, Cheshire, Shropshire, West Midlands and plans to expand across the UK. Join us as we continue to create unforgettable dining experiences for our guests and communities.

KEY RESPONSIBILITIES

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  Strategic campaign planning – develop and execute disruptive campaigns to increase brand awareness, customer acquisition and engagement across all digital channels

  
  


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  Paid advertising & promotions – plan, execute and optimise paid activity across social media, search and display channels

  
  


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  CRM Marketing – create and manage segmented email campaigns tailored to local activity and guest loyalty

  
  


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  Online Reputation & Community Engagement – proactive approach to maintaining a strong online presence and reputation

  
  


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  Website & SEO Management – oversee website content updates, ensure responsiveness across devices and SEO optimisation

  
  


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  Analytics, Reporting & Budgeting – track key metrics across all digital channels, including traffic, conversions & engagement and report alongside learnings regularly to the team

  
  


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  Partnership & Community Outreach – oversee PR activations and propose cross-promotional opportunities

  
  


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  Innovation & Trend Awareness – stay updated on emerging digital trends, platforms and tools to keep fresh and competitive

  
  

THE PACKAGE

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  Salary: £45 - £53k depending on experience

  
  


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  Contract: Full time, permanent role with flexible working hours

  
  


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  Holidays: 28 days per year including bank holidays

  
  


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  Location: 3 days a week in the office (The Wayfarer, Stone)

  
  

THE BENEFITS

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  50% discount off your food bill when dining at any of our restaurants

  
  


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  Career-focused opportunities within a growing group

  
  


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  Fully funded marketing qualifications / courses after 12 months

  
  


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  Free (delicious) meals when you’re working in office or on site

  
  


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  24-hour access to a dedicated and confidential employee assistance programme

  
  


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  Social events throughout the year that celebrate achievements

  
  


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  Expense system for mileage, company laptop and phone if required

  
  

WHAT ARE WE LOOKING FOR?

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  Ambitious: Desire to grow within the marketing team as the business evolves

  
  


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  Team Player: Able to provide cohesive digital support across all departments with a strong managerial style – one direct report at present

  
  


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  Data Driven: Constantly looking to improve performance based to improve our customer experience

  
  


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  Fast Thinker: Able to adapt quickly to challenges and opportunities

  
  


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  Problem Solver: Solutions-oriented mindset with a knack for overcoming obstacles

  
  


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  Creative Storyteller: Experienced in crafting engaging & impactive content

  
  


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  Trend Spotter: Always on top of emerging food and drink brands with a passion for hospitality

  
  


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  Driving License Required: Ready for travel across our 12 restaurants