Digital Marketing Manager

Blue Arrow; Scotland; On-site; GBP 30,000 - 45,000; Full time

Job summary

A recruitment agency seeks a Digital Marketing Manager in St. Andrews to lead digital marketing initiatives. The ideal candidate has a relevant degree and at least 3 years of experience in digital marketing, particularly within the hospitality sector. Responsibilities include developing strategies, managing social media, and measuring performance. Benefits include onsite parking and discounts.

Benefits

Onsite parking

Onsite discounts

Complimentary staff canteen

Qualifications

• Minimum of 3 years of Digital Marketing experience.
• Hospitality background required.
• Excellent written and verbal skills.

Responsibilities

• Oversee and carry out the website's digital marketing.
• Create an annual digital marketing plan and budget.
• Measure and report on the effectiveness of digital marketing activities.

Skills

Digital marketing strategy development

Social media management

Email marketing

Understanding of digital marketing concepts

Excellent communication skills

Education

Relevant university degree

Job description

Blue Arrow is delighted to be hiring a Digital Marketing Manager for our client in St. Andrews!

Location: St. Andrews
Contract: Permanent, Full- time, 9:00am to 5:30pm.
Salary: Depending on experience.

Purpose:

To oversee and carry out the website's digital marketing and e-commerce initiatives, which will include creating strategies, updating material, managing social media, email marketing, running display and programmatic ads, optimising OTAs, and more.

Duties:

• Create a digital annual plan and budget that includes all departments.
• Developing the site's strategy while collaborating closely with important parties, such as sales and marketing.
• Create e-commerce and digital marketing strategies that are quarterly and annual.
• Arrange and carry out all digital marketing initiatives.
• Measure and report the effectiveness of all digital marketing activities, and evaluate against objectives.
• Ensure that the site is present throughout pertinent social media platforms.

Candidate requirements:

• A relevant university degree.
• Minimum of 3 years Digital Marketing Experience
• Hospitality background required.
• Excellent communication skills.
• Excellent written and verbal skills.
• Strong understanding of contemporary digital marketing concepts, strategies, and best practices.

Benefits:

• Onsite parking
• Onsite discounts
• Complimentary staff canteen & many more

Please apply today as this role won't be round for long.

Blue Arrow Dundee

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