Digital Marketing Manager

Lithia UK; Nottingham; Remote; GBP 32,000 - 40,000; Full time

Benefits offered by this job

33 days holidays

Pension

Life assurance

Salary sacrifice car

Volunteer day

Long service rewards

Career development

Cycle to work

Discounts

Referral scheme

Job summary

Lithia UK is seeking a Digital Marketing Manager to own content strategy, oversee organic search and local listings for leading UK automotive brands. You will drive content production, editorial standards and performance reporting while partnering with agencies and internal teams to optimise the customer journey.

Based remotely with bi-weekly meetings at Lithia House (Annesley, Nottingham) and occasional supplier meetings, you will impact visibility, traffic and conversion across sites through

Qualifications

• Strong digital marketing experience with content strategy
• Experience managing website content at scale across multiple brands
• Excellent understanding of SEO best practices including local search
• Comfortable using GA4, GSC, Ahrefs, Botify, Screaming Frog, Sistrix
• Experience working with external agencies and suppliers

Responsibilities

• Own the website content strategy and production for Lithia UK's brands
• Lead end-to-end content production from briefing to publication
• Maintain editorial standards and brand voice across sites
• Develop and manage content calendars aligned to campaigns and launches
• Drive the organic search strategy to increase visibility, traffic and leads
• Define and deliver SEO initiatives: technical SEO, content optimization and local search
• Manage local listings across the dealer network via Yext
• Collaborate with website, UX and platform teams on releases and migrations
• Use GA4, GSC and SEO tools to measure success and make recommendations
• Liaise with suppliers and agencies to ensure quality and on-time delivery
• Influence future content and SEO roadmap and explore AI solutions
• Deliver regular reporting and insights to stakeholders

Skills

Content strategy

Content production

Digital marketing

SEO

Analytics

Stakeholder management

Tools

Sitecore

Google Analytics 4

Google Search Console

Ahrefs

Botify

Screaming Frog

Sistrix

Yext

Job description

Digital Marketing Manager

Lithia UK (Home-based, with bi-weekly meetings at Lithia House (Annesley, Nottingham) and ad-hoc supplier meetings as required)

Salary up to £36,000 (DOE) with pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals and aftersales services

At Lithia UK, we're transforming the way customers research, shop and interact with our brands online. Every day, millions of digital interactions take place across our websites, and we're committed to creating seamless, engaging and high-performing digital experiences that help customers find the right vehicle, product or service with confidence.

We're looking for a Digital Marketing Manager to lead our website content, organic search and local listings strategy across some of the UK's most recognised automotive brands, including Evans Halshaw, Stratstone, Quickco, Evans Halshaw Leasing and Driveway Vehicle Solutions.

Reporting to the Head of Website & E-Commerce, you'll play a pivotal role in driving online visibility, increasing qualified traffic, improving customer journeys and maximising the commercial return from our digital content and search activity. This is an exciting opportunity for a digital marketing professional who combines creativity with analytical thinking and enjoys turning insights into measurable business results.

Your Journey as a Digital Marketing Manager:

• Take ownership of the website content strategy and production process across Lithia UK's consumer-facing brands, ensuring content is engaging, accurate and aligned to business priorities
• Lead the end-to-end content production lifecycle, from briefing and workflow management through to publication, quality assurance and performance review
• Maintain editorial standards, tone of voice and brand consistency across all websites, ensuring the highest possible quality for customers
• Develop and manage the content calendar, aligning content delivery with campaigns, manufacturer launches and wider marketing activity
• Drive the organic search strategy across the business, identifying opportunities to increase visibility, traffic, leads and online performance
• Define and deliver SEO initiatives covering technical SEO, content optimisation, internal linking, local search and structured data enhancements
• Own and continuously improve local listings management across the Lithia UK dealership network through Yext and associated platforms
• Monitor and improve dealership profile accuracy, ensuring customers can easily find and engage with our locations online
• Work closely with website, development, UX and platform teams to ensure SEO and content requirements are embedded within future releases, migrations and enhancements
• Use tools including Google Analytics 4, Google Search Console and SEO platforms to identify opportunities, measure success and make data-driven recommendations
• Act as the primary relationship owner for content suppliers and agencies, ensuring quality, value and delivery standards are consistently achieved
• Influence future content, SEO and digital roadmap priorities, helping shape the continued growth of our digital capability
• Explore emerging technologies and AI solutions that improve efficiency, content quality and digital performance
• Deliver regular reporting and performance insights, helping stakeholders understand results, opportunities and future priorities

Leading and Developing Others:

• Line manage and support a Digital Marketing Executive, creating an environment where development, coaching and continuous learning are encouraged
• Set clear objectives, conduct regular one-to-one meetings and support individual development plans
• Provide guidance and best practice across content, SEO, analytics and digital marketing disciplines
• Help build a collaborative, high-performing culture where colleagues are empowered to contribute ideas and take ownership of their work

Are You Ready to Embrace the Challenge? We're looking for someone who has:

• Strong digital marketing experience, with proven expertise across content strategy, high-quality content production and organic search that delivers measurable results
• Confident managing website content at scale across multiple brands, products or business areas, ideally using enterprise-level Content Management Systems such as Sitecore
• Excellent understanding of SEO best practice, including technical SEO, on-page optimisation, local search, structured data and performance improvement opportunities
• Comfortable using tools such as Google Search Console, Ahrefs, Botify, Screaming Frog or Sistrix to analyse performance and turn insight into clear, practical recommendations
• Experience working with external agencies, suppliers or partners, building strong relationships and ensuring agreed standards, service levels and deliverables are achieved
• A natural coach and collaborator, with experience leading, supporting or developing colleagues and creating a positive, high-performing team environment
• Strong organisational and stakeholder management skills, with the ability to balance multiple priorities, influence across departments and keep activity moving at pace

What we can offer you:

• Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
• Celebrate your special day with an extra day off on your birthday
• Our industry-leading Family Leave Policies ensure you’re supported when it matters most
• Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
• Take a paid day to volunteer and give back to a cause close to your heart
• We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
• Unlock your potential with tailored training and endless career growth opportunities
• Commute for less with our cycle to work scheme
• Access high street discounts to make the everyday a little more rewarding
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme

At Lithia UK, our growth is powered by our people:

As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values—Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun!—fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you’re ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.

Lithia UK are an equal opportunities employer, and we are proud members of Automotive 30% Club, Diversity in Retail and Inclusive Companies. We welcome all applications regardless of age, race, religion, disability, gender or sexual identity, marital status, socio-economic background or Veteran status. We will also consider qualified applicants with prior criminal convictions, in accordance with the law.

We want your recruitment journey to be unique to you and as accessible as possible. If you need any additional support with your application or have specific requirements at any stage, please let us know via email: [e-mail]. Our team will be happy to support you throughout every stage of the process.