Digital Marketing Manager

Vertu Motors; North East; Hybrid; GBP 30,000 - 38,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to join their dynamic team. This role offers the chance to lead digital initiatives, optimize online customer journeys, and work closely with diverse teams to drive performance. With a strong emphasis on data-driven decision-making, you'll have the opportunity to develop your skills while contributing to exciting projects. Enjoy the benefits of hybrid working and a supportive environment that prioritizes personal development. If you're ready to take your career to the next level, this is the perfect opportunity for you.

Benefits

Hybrid working

25 days holiday

Online rewards platform

Preferential Service Rates

Colleague Car Purchase Scheme

Share Incentive Scheme

Pension

Enhanced Maternity and Paternity

Qualifications

• 3-4 years experience in digital marketing with a strong focus on data analysis.
• Ability to interpret data and generate actionable insights.

Responsibilities

• Work with Retail and Marcomms teams to enhance customer experience.
• Develop processes to improve efficiencies across the marketing team.

Skills

Digital Marketing

Data Analysis

SEO

PPC

CRM

Project Management

Communication Skills

Job description

Digital Marketing Manager

Looking to take the next step in digital marketing? Want the chance to work on exciting projects with the opportunity to develop and grow your career? We're looking for a hard-working and self-motivated person to join our fast-growing digital marketing team.

As a Digital Marketing Manager, you will work alongside our Head of Product (Retail) to drive performance across our Vertu Motors retail website. This role will be the link between our Product, UX/Development and Retail Marketing teams, working to optimise our online journeys and keep our digital merchandising best-in-class. You will own the retail and BAU workstreams, acting as a digital consultant to the wider marketing team.

We are looking for a process-driven self-starter with strong communication skills that can get up to speed and become autonomous quickly. We are a data-driven team/business so experience using analytics tool and diving into the data to draw out valuable insights is essential.

Based in our head office in Team Valley, Gateshead, we offer hybrid working and offer a competitive basic salary of up to £38,000.

Core activities include:

• Work with Retail and Marcomms teams as a digital consultant to deliver optimal customer experience across the sites
• Develop, own and implement processes to improve efficiencies across the Retail Web Team and wider marketing team
• Identify opportunities to expand knowledge in order to reduce reliance on developers for changes (working within our internal CMS)
• Digital lead on regular activities such as move to agency model, acquisition/opening of new locations, implementation of group events/campaigns
• Digital lead for implementation of manufacturer campaigns across the websites
• Map customer journeys and highlight key touchpoints, pain points, customer needs and opportunities to add value where it matters to our customers
• Use data and insight to identify gaps and weak spots and work with the wider team to identify solutions and measure impact
• Work with PPC Manager to optimise landing pages to drive performance and budget efficiencies
• Develop robust briefs supported by data, user stories and acceptance criteria
• Measure performance and be measured against KPIs
• Work closely with the Head of Product and wider Product team to prioritise work based on team and business objectives and communicate SLAs to relevant stakeholders
• Develop relationships and collaborate with stakeholders across the wider business (SEO, PPC, product, development, data, content, UX, creative, CRO, field marketing, dealerships, finance, legal)

Is this you? Do you have any of these?

• Minimum 3-4 years proven expertise in a digital marketing environment
• An ability to interpret data and generate meaningful insight to create solutions and actions
• Excellent planning and communication skills
• Collaborative and driven to support the bigger picture success of the team as a whole
• Understanding of SEO, PPC and CRM
• Proven project management skills
• A desire to learn and build on existing skills and knowledge

About Vertu Motors Plc

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• Hybrid working (three days in the office/two days at home)
• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Car Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity

Apply today to be considered for this role!

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