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Digital Marketing Manager

CTI Digital

Manchester

Hybrid

GBP 35,000 - 55,000

Full time

6 days ago

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Job summary

Join a leading digital agency as a Digital Marketing Manager in Manchester, where you'll drive customer acquisition strategies and execute data-driven campaigns. Collaborate with diverse teams to nurture leads through to sales-ready conversations while enjoying a hybrid work model, flexible hours, and extensive professional development opportunities.

Benefits

28 days annual leave

Enhanced parental leave

Flexible working hours

Employee well-being programme

Relaxed working environment

Company socials

Qualifications

B2B demand generation experience, ideally within an agency.
Strong proficiency with marketing automation platforms, HubSpot preferred.
Experience with LinkedIn Sales Navigator and outbound prospecting tools.

Responsibilities

Develop and execute multi-channel demand generation campaigns.
Lead LinkedIn outreach strategy and campaign reporting.
Partner with content team for effective content distribution.

Skills

B2B Demand Generation

Data-Driven Mindset

Project Management Skills

Problem-Solving

Commercial Acumen

Tools

HubSpot

Email Marketing Platforms

CRM Systems

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About CTI

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004.

We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

We break new ground. You'll work on innovative projects using the latest technologies before they hit mainstream. We celebrate calculated risks and learn fast from every experiment.

We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.

We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.

We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

What you’ll be doing

As the Digital Marketing Manager at CTI Digital, you'll drive our customer acquisition strategy, owning the lead generation and qualification initiatives that convert prospects into sales-ready opportunities for our full-service digital agency. Working closely with our Head of Marketing, you'll implement data-driven campaigns that identify, qualify, and nurture prospects through to sales-ready conversations.

Key Responsibilities

Develop and execute multi-channel demand generation campaigns that deliver high-quality leads to our sales pipeline
Design, implement and optimise email nurture journeys and automated workflows that qualify and progress prospects
Lead our LinkedIn outreach strategy, from thought leadership content to targeted prospecting campaigns
Own campaign reporting and analysis, providing actionable insights on funnel metrics and conversion optimisation opportunities
Partner with content team to strategically distribute and amplify content across channels, focusing on conversion optimisation rather than reach metrics
Collaborate with performance marketing team on paid media optimisation for lead quality and cost-effectiveness
Coordinate and drive attendance to events and webinars
Facilitate seamless lead handover processes, providing sales with the intelligence needed to convert marketing-qualified leads
Develop account-based marketing approaches for high-value target accounts and sectors
Test and implement emerging marketing technologies, particularly AI-driven personalisation tools
Lead quarterly campaign retrospectives and optimisation planning

Your experience

B2B demand generation experience, ideally within an agency or professional services environment
Proven track record of hitting lead generation targets and contributing to revenue growth
Strong proficiency with marketing automation platforms and CRM systems (HubSpot experience strongly preferred)
Data-driven mindset with experience in optimising campaigns based on performance metrics
Strong understanding of the B2B buyer journey and lead nurturing best practices
Experience with LinkedIn Sales Navigator, outbound prospecting tools and email marketing platforms
Comfortable working with marketing technology and automation tools; keen interest in emerging AI applications for marketing
Self-starter with excellent project management skills and ability to manage multiple campaigns simultaneously
Commercial acumen with a focus on ROI and business impact
Adaptable problem-solver who thrives in a fast-paced agency environment

What sets you apart

Ability to identify and execute growth opportunities that others miss
Results-oriented approach focused on driving genuine revenue growth (not just vanity metrics)
"Roll up your sleeves" attitude; willing to do whatever it takes to achieve objectives
Curious mindset with a hunger to learn and excitement about testing new ideas
Working knowledge of SEO, content marketing, and digital marketing principles
Creative thinking balanced with strong analytical skills
Experience implementing Account-Based Marketing (ABM) strategies

CTI benefits and perks

️28 days annual leave, in addition to the bank holidays

Enhanced parental leave

Hybrid-working - we’re in the office twice a week

Flexible working hours

Employee well-being and mental health programme

Relaxed working environments - office dogs welcome!

Company socials and lots of fun!

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
IT Services and IT Consulting, Software Development, and Marketing Services

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