Digital Marketing Manager

Nobul Resourcing Systems; Manchester; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

A global technology company is looking for a Digital Marketing Manager in Manchester. You will drive business performance by optimising website pages and implementing data-driven strategies. Key responsibilities include collaborating with teams, enhancing site design, and launching affiliate marketing programs. Ideal candidates will have a strong background in SEO, A/B testing, and analytics.

Qualifications

• Proven track record of driving revenue growth and improving customer retention.
• Strong knowledge of website optimisation tactics.
• Experience in implementing affiliate marketing programs.

Responsibilities

• Drive business performance by optimising underperforming website pages.
• Utilise A/B testing and SEO techniques to enhance page performance.
• Collaborate with teams to improve UX/UI and boost conversion rates.

Skills

Website optimisation tactics

A/B testing

SEO

CRO

Google Analytics

Project management

Communication skills

Job description

Nobul Resourcing Systems Manchester Area, United Kingdom

Nobul Resourcing Systems provided pay range

This range is provided by Nobul Resourcing Systems. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Nobul Resourcing Systems

Digital Marketing Manager - Software - Ecommerce

Manchester - Hybrid

A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Manager.

You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.

Key Responsibilities

• Work closely with the Marketing Campaigns Manager to boost website traffic through targeted campaigns.
• Utilise A/B testing, personalisation strategies, and SEO techniques to optimise page performance.
• Develop and implement strategies to achieve company goals
• Introduce initiatives aimed at increasing renewal rates and fostering strong customer loyalty.
• Identify and resolve underperforming website pages through comprehensive data analysis and feedback from users.
• Collaborate with Product, Design, and Development teams to enhance site design, prioritising a better UX/UI and improved conversion rates.
• Partner with the Content Marketing Manager to develop and refine content that aligns with website and business objectives.
• Strengthen collaboration between Product, Design, and Development teams to seamlessly integrate marketing strategies into site updates.
• Launch and oversee an affiliate marketing programme to broaden brand reach and drive additional revenue
• Use analytics tools (e.g., Google Analytics, Hotjar) to monitor website performance and user behaviour trends.
• Derive actionable insights from data to shape and support strategic decision-making.

Person

• Proven track record of driving significant revenue growth and improving customer retention rates.
• Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO.
• Experience in implementing and managing affiliate marketing programs.
• Strong experience & knowledge in Google Analytics
• Excellent project management skills and ability to collaborate across departments.
• Exceptional communication and presentation skills.
• Experience in the technology or software industry.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Information Technology

• Industries

  Software Development, Technology, Information and Media, and IT System Custom Software Development

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