Digital Marketing Manager

FreshWipes; Lower Dicker; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A hygiene product company is seeking a Digital Marketing Manager to optimize its Shopify and Klaviyo platforms for better revenue generation. This role involves managing the digital customer journey, planning marketing campaigns, and collaborating with creative teams. The ideal candidate will have strong skills in data analysis, be a Klaviyo power user, and have experience with DTC brands. The salary ranges from £45,000 to £65,000 depending on experience, with a hybrid work setup based in East Sussex.

Qualifications

• Experience scaling a DTC or omnichannel brand.
• Comfortable with CAC, AOV, LTV, and MER metrics.
• Data-driven but not boring.

Responsibilities

• Own the digital customer engine from click to repeat purchase.
• Optimize Shopify and Klaviyo for better performance.
• Work closely with creative teams and manage campaign planning.

Skills

Klaviyo power user

Shopify confidence

Data-driven mindset

Tools

Shopify

Klaviyo

Job description

Hi. We’re freshWIPES, the multi‑award‑winning, rinse‑free hygiene brand that helps people stay clean, confident and dignified when showering isn’t an option. We sell direct‑to‑consumer, on QVC, in pharmacies, WHSMITH travel retail… and we’re just getting started.

We’re now looking for a Digital Marketing Manager who can take our Shopify + Klaviyo engine and turn it into a well‑oiled, revenue‑printing machine. (Yes, that’s a technical term.)

This is not a fluffy content role. This is growth, retention, optimisation and commercial impact wrapped in a brand that has heart, humour and purpose.

Digital Marketing Manager (Shopify & Klaviyo Wizard Wanted)

📍 East Sussex (Hybrid) | 💰 £45–65k DOE

What you’ll really be doing

You’ll own our entire digital customer engine, from first click to fifth repeat purchase:

• Make Shopify convert harder (UX, bundles, AOV, CRO, subscriptions, upsells).
• Make Klaviyo sing (flows, segments, campaigns, testing, deliverability, revenue tracking).
• Build and optimise funnels from Meta, Google, TikTok, email and SMS.
• Turn one‑time buyers into obsessed repeat customers.
• Own campaign planning, reporting and optimisation (we care about MER, not vanity metrics).
• Work closely with our creative team, social media manager, founders and digital agencies to turn ideas into money.
• Launch new products digitally and make sure they actually sell.
• Keep the FreshWipes voice consistent across site, email, ads and socials.

You’ll also have the space to flex your broader marketing brain brand, retail support, PR moments, press etc but your home base is digital revenue.

Must‑haves

You’ll probably be nodding along to most of these:

• Klaviyo power user– flows, splits, attribution, segmentation, deliverability, testing.
• Shopify confidence– themes, apps, bundles, subscriptions (Recharge a plus).
• Experience scaling a DTC or omnichannel brand.
• Comfortable with CAC, AOV, LTV, MER, contribution margin, and not panicking when we talk numbers.
• Knows how to brief creatives, agencies and freelancers and get results.
• Data‑driven but not boring.
• Can juggle chaos without becoming chaos.

Nice‑to‑haves

• FMCG, beauty, wellness or healthcare experience.
• Influencer, UGC or community‑driven growth.
• PR, retail support or product launches.
• Purpose‑led or sustainability‑focused brands.

Why FreshWipes

Because:

• You get real ownership, not just another cog.
• Your work will directly move revenue.
• You’ll be part of a genuinely kind, funny, slightly mad but very ambitious team.
• You’ll have freedom to test, learn and build something big.
• We’re profitable, growing fast, and already everywhere from pharmacies to QVC.

💰 £45–65k DOE

📍 Hybrid, HQ in East Sussex (near Eastbourne/Brighton)

How to apply

Send your CV and a short note telling us why you’re a good fit to

[e-mail]

(We really do read them. And we really do like people with personality.)

PS: If you’re kind, curious, commercial and have a sense of humour, you’ll fit right in.

Please note: As we do get a large volume of applicants, we will only contact you if you are a good fit for this role.