Digital Marketing Manager

Luxuryrecruit; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company seeks a CRM & Digital Marketing Manager to enhance brand presence and manage CRM strategies. Responsibilities include content management for digital channels and collaboration with global agency teams to drive engagement. Candidates should have at least 2 years of relevant marketing experience, preferably in luxury brands, and must demonstrate strong project management skills.

Benefits

Benefits package

Options for career progression

Friendly and supportive work environment

Qualifications

• Minimum 2 years of experience in Marketing; luxury brand experience preferred.
• Understanding of the Chinese digital landscape is a plus.
• Proven cross-channel digital marketing experience.

Responsibilities

• Manage digital content and oversee updates across multilingual websites.
• Coordinate social media content and user engagement.
• Build monthly KPI reports for CRM efforts.

Skills

Project Management

Digital Marketing

Social Media Management

Content Creation

Job description

Based in London, the CRM & Digital Marketing Manager is responsible for maintaining the brands CRM, presence online and via digital channels. This includes development and enhancement of content for a new multi-lingual website, digital and social channels; management of multilingual content (website, paid media campaigns and social channels and the coordination of social media content and user engagement across the brand.

MAIN DUTIES & RESPONSIBILITIES:

• Responsible for day-to-day digital content briefing and coordination
• Support the Head of Digital with the end-to-end launch of a new multi-lingual brand website
• Execute CMS and content updates across all brands websites
• Act as a point of contact for the brands global digital agency team
• Provide direction to digital creative teams (copywriters, art directors) on required content updates
• Collaborate with internal stakeholders to extract content and stories
• Collaborate with PR team as required to align the website with media messaging
• Brief copy as defined by agency recommendations for SEO optimisation and performance
• Support with day-to-day social media execution for the brand
• Maintain the social content calendar in collaboration with the Head of Marketing & Communications, to drive organic visits, fan growth & engagement for the brand
• Collaborate with regions to extract and aggregate engaging content
• Coordinate in-language Brand PPC and digital campaigns

CRM

• Manage the day-to-day relationship with third parties
• Provide training and guidance toward the newly equipped markets
• Create engaging automated communication plan, content creation and targeting strategy for online customers
• Increase the database qualification to meet with CRM KPIs
• Build monthly KPIs report per markets for follow-up
• Forecast the CRM gifts and monitor their usage
• Provide guidance toward CRM events

OTHER KEY COLLABORATIONS:

• Support the Head of Marketing on all digital build projects (e.g. a new brand website, a new brand asset management system)
• Collaborate to integrate digital and CRM efforts, including but not limited to Salesforce/website integration

DESIRED SKILLS AND EXPERIENCE:

• You will already possess a minimum of 2 years of experience in Marketing and experience in luxury brands is preferred
• An understanding of the Chinese digital landscape is preferable
• You must have past experience in cross-channel digital marketing
• You must be able to demonstrate strong project management and organisational skills
• Hold a British Passport or have indefinite leave to remain in the United Kingdom

OUR CLIENT IS OFFERING:

• Benefits package
• Options for career progression
• A friendly and supportive work environment

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