Digital Marketing Manager

CHM; London; Hybrid; GBP 40,000 - 43,000; Full time

Job summary

A leading charity specializing in mental health research seeks a Digital Marketing Manager to enhance supporter engagement and fundraising. You will spearhead digital campaigns, manage analytics, and optimize website performance, making a meaningful impact on mental health initiatives. The role offers hybrid working and generous benefits.

Benefits

Flexible working hours

28 days annual leave plus bank holidays

Wellbeing allowance of up to £1200 per annum

Cycle to work scheme

Employee Assistance Programme

Counselling sessions

Pension contributions of 5%

Season ticket loan

Personal development opportunities

Qualifications

• Experience managing digital advertising channels and email marketing.
• Self-motivated with strong digital marketing background.
• Comfortable with analytics platforms like Google Analytics.

Responsibilities

• Implement digital marketing strategy to increase engagement.
• Manage and optimize digital advertising campaigns.
• Analyze metrics to improve digital touchpoints for performance.

Skills

Google Ads

Meta Ads

Email marketing

Website management

Digital marketing strategy

Job description

Digital Marketing Manager
Salary £40,000 - £43,000 per annum
Location: Hybrid – London EC1Y/Hom

About the Employer

Our client is the first major charity funding mental health research. By connecting scientists with supporters, together they strive to understand mental health, improve treatments and prevent mental illness.

They champion and fund world-class research to transform the lives of everyone affected by mental illness. By connecting scientists with supporters, together they strive to understand mental health, improve treatments and prevent mental illness.

About the Role:

As Digital Marketing Manager, you will be responsible for implementing this charity's digital marketing strategy to increase supporter engagement, fundraising outcomes and brand visibility. This includes leading on digital advertising, website management, email marketing, and analytics, ensuring all digital touch points are optimised for performance, accessibility, and compliance.

This is a high-impact role that offers the opportunity to make a real difference to this charity's marketing and fundraising efforts, and ultimately, to the future of mental health research.

Here's a summary of your key responsibilities:

• Strategically manage channels including Paid Search and Paid Social Media to optimise against and meet defined KPIs and performance metrics such as CPC, CTR, impressions, and conversions.
• Develop digital marketing strategies and leverage digital channels to accomplish campaign goals and new project campaign launches.
• Track and report performance metrics to optimise all digital campaigns for campaign success.
• Managing budgets and optimising spend to maximise reach and conversions.
• Website management, including monitoring and improving user journeys through the website, monitoring analytics platforms such as Google Analytics to understand behaviour.
• Optimise website content for Search Engine, AI and Answer Engine Optimisation.
• Manage email marketing campaigns, including planning, targeting, set-up, testing, execution, reporting and optimisation. (Mailchimp).

About You:

This role is for you if you are self-motivated and an experienced digital marketer. You'll need to have experience with Google Ads, Meta Ads and other digital advertising channels, as well as email marketing and website management.

What's on Offer:

In return, this organisation offers a great working experience within a friendly team. Hybrid working (in the London office Mondays and Tuesdays, with the remaining days from home). They are located near Barbican Tube.

Plus, they offer lots of generous benefits and training opportunities.

This organisatoin is a Sunday Times Top Company to work for.

Benefits

• Flexible working: As a mental health charity, staff wellbeing is of paramount importance. This charityoperates a core hours policy (10-4) to encourage flexible working and staff are mainly home based with the requirement to come into the office two days per week. A standard full-time working week is 35 hours, plus an hour for lunch breaks.
• Holidays: Annual holiday entitlement of 28 days plus bank holidays.
• Wellbeing Allowance: This employerprovides an allowance of up to £1200 per annum for each employee to spend on activities that increase their wellbeing. This is paid through payroll and is taxable.
• Cycle to work scheme: An interest-free loan is available to enable employees to purchase a bike and accessories, repaid via equal deductions from the employee’s salary over 12 months.
• Employee Assistance Programme: All employees and their families have access to a 24-hour confidential advice and support line.
• Counselling: Employees have access to a number of free face-to-face sessions, via the EAP scheme.
• Pension: The employermakes contributions of 5% and employees make contributions of 3%.
• Season Ticket Loan: An interest free season ticket loan is available, repaid via equal deductions from the employee’s salary over 12 months.
• Personal Development: This organisationvalues employee development and review individual training needs through aperformance management system. The Head of HR also runs internal development sessions for all staff through their training programme.

This employer looks forward to hearing from you.

Closing date: Thursday 31st July 2025
Please note, this employer typically start interviewing within two weeks of the job advert going live. The right is reserved the right to close the job before the deadline based on the volume of applications, so they encourage you to apply as soon as possible.

APPLICATION PROCESS:

To find out more information, please click the apply button. You will be taken to a simple CHM Recruit form and then redirected to complete your application for this position.

Our client believes in equality and inclusion and they welcome job applications from everyone, provided you meet the criteria for the job.

Safer recruitment is important to this employer and the successful applicant will be asked to provide two references. You will also be required to complete a safeguarding self-declaration and undertake a DBS check.

No agencies please.