Digital Marketing Manager

Marcura; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company is seeking a Digital Marketing Manager to elevate its brand visibility and drive qualified leads through multiple digital channels. In this hands-on role, you will execute comprehensive campaigns, optimize web performance, and collaborate with internal teams to ensure marketing activities translate into measurable pipeline growth. This position is ideal for a proactive and data-driven professional eager to thrive in a dynamic environment.

Benefits

Competitive Salary and Bonus

Inclusive Onboarding Experience

Marcura Wellness Zone

Global Opportunities

Diverse, Supportive Work Culture

Qualifications

• 5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services.
• Strong track record in delivering high-quality leads through digital channels.
• Creative thinker with a test-and-learn mindset.

Responsibilities

• Responsible for end-to-end campaign execution, SEO and web optimization.
• Manage and optimise the Marcura website for high conversion.
• Plan, launch, and manage campaigns across paid channels.

Skills

SEO

Content Strategy

Data Analytics

Project Management

Campaign Management

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

HubSpot

Google Ads

LinkedIn Campaign Manager

Google Analytics 4

Website CMS (e.g. Framer, WordPress)

Job description

We’re looking for a data-driven, creative, and proactive Digital Marketing Manager to help grow awareness, traffic, and qualified inbound leads for Marcura through the website and paid digital channels.

You’ll be responsible for end-to-end campaign execution, SEO and web optimization, social and paid performance, and continuous conversion improvement. This is a hands-on role suited to someone who thrives on autonomy, experimentation, and impact—and who can translate marketing activity into tangible pipeline growth.

• Grow and engage Marcura’s digital audience through SEO, content amplification / distribution, social media, and paid channels.
• Optimise the full inbound digital funnel from traffic acquisition to lead conversion, ensuring a seamless and high-performing journey.
• Manage and optimise the Marcura website to ensure it performs as a high-converting inbound engine.
• Plan, launch, and manage campaigns across paid search, paid social (especially LinkedIn), and remarketing platforms.
• Use SEO and content strategy to drive organic growth, increase rankings, and support thought leadership.
• Monitor campaign performance and lead quality via HubSpot, GA4, and LinkedIn Campaign Manager reporting on what’s working and why.
• Run A/B tests to continually improve landing page and conversion performance.
• Collaborate with internal teams (product marketing, sales, design) and external vendors to deliver results.
• Own digital marketing KPIs, ensuring activities are aligned to pipeline and revenue goals.
• Stay up to date with the latest trends and techniques in digital marketing. Be a player-coach to other members of the team on digital marketing best practice.

• Bachelor’s degree in marketing, communications, business, or related field
• Additional training or certification in ABM, marketing automation, or digital marketing tools is an advantage
• 5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services.
• Strong track record in delivering high-quality leads through digital channels.
• Expertise in:
• HubSpot or similar marketing automation platforms
• Google Ads, LinkedIn Campaign Manager
• Website CMS (e.g. Framer or WordPress)
• Google Analytics 4 (GA4), Looker Studio or equivalent
• Proven ability to plan and execute SEO and paid digital strategies.
• Experience working closely with content and product marketing teams.
• Creative thinker with a test-and-learn mindset.
• Strong project management and prioritization skills.
• Highly analytical and comfortable with campaign data, attribution, and ROI analysis.
• Clear communicator, both written and verbal.
• Proactive, resourceful, and confident working in a fast-moving, cross-functional environment.
• Prior training or experience in ABM platforms, campaign management, and reporting tools
• Familiarity with internal campaign workflows and content briefing processes

• Competitive Salary and Bonus: We reward your expertise and contributions.
• Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one.
• Marcura Wellness Zone: We value your work-life balance and well-being.
• Global Opportunities: Be part of an ambitious, expanding company with a local touch.
• Diverse, Supportive Work Culture: We’re committed to inclusion, diversity, and a sense of belonging for all team members.