Digital Marketing Manager

Blue Legal; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

An award-winning national law firm seeks a Digital Marketing Manager to enhance their online presence through effective website management, SEO, and marketing campaigns. This role is crucial in supporting business development efforts and utilizing data for continuous improvement. Enthusiastic candidates with experience in law or similar sectors are encouraged to apply.

Qualifications

• Proven experience in digital marketing within a law or similar sector.
• Strong knowledge of SEO and marketing data visualization tools.
• Ability to draft and manage email campaigns.

Responsibilities

• Manage organic search performance of the corporate website.
• Support the business development team in marketing campaigns.
• Collaborate on processes and materials for ongoing projects.

Skills

Stakeholder management

Communication

SEO tools

Visualizing marketing data

Tools

Google Data Studio

Power BI

SEMrush

Job description

An award-winning national law firm is looking for a Digital Marketing Manager to join their UK offices within the marketing communications team. The primary focus of this role is to support website development, search performance, campaign delivery, and email marketing channels. The successful candidate will require strong stakeholder management and communication skills, and will believe in the value digital marketing can bring. This role reports to the Digital Lead for Marketing Communications.

The Responsibilities:

• Manage the organic search performance of the corporate website and campaign-led microsites.
• Support the business development team in optimizing and delivering end-to-end marketing campaigns.
• Collaborate with the Head of Marketing Operations to develop processes and supporting materials for ongoing projects, campaigns, and initiatives.
• Use marketing data to identify opportunities for user experience improvements and work with the design team to implement changes.
• Work with the Digital Lead to establish goals for marketing performance reporting.
• Assist the team in drafting and scheduling social media content.
• Support the Business Development team in building and sending targeted email marketing campaigns via the CRM system.

The Candidate:

• Proven experience in visualizing marketing data using tools like Google Data Studio or Power BI.
• Strong knowledge of SEO tools such as SEMrush.

Please note: Due to sector-specific requirements, only candidates with experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or relevant high-profile associations or agencies will be considered. Applications outside these areas will not be accepted.

Blue Legal provides employment agency services for permanent roles and employment business services for temporary roles.

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