Digital Marketing Manager

Frontiers Media S.A.; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading research publishing company in London is seeking a Digital Marketing Manager to drive strategic digital marketing initiatives. This role entails developing campaigns to boost brand awareness and engagement while managing a dedicated team. The ideal candidate will have extensive experience in digital marketing strategies and proficiency with digital advertising tools. This position offers a hybrid working model and includes comprehensive benefits.

Benefits

4 additional wellbeing days

Access to learning platforms

Volunteering days

Qualifications

• 5+ years of experience in digital marketing and strategy.
• Ability to manage multiple projects under tight deadlines.
• Expertise with social media management tools.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage and optimize campaigns, including social media and paid content.
• Oversee budget tracking and performance metrics.

Skills

Digital marketing strategy experience

Paid media budget management

Stakeholder engagement

Critical thinking

Tools

Google Ads

Meta ads

LinkedIn ads

Google Analytics 4

Sprinklr

Job description

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We are on a mission to make all science open, enabling the research community to develop thesolutions we all need to live healthy lives on ahealthy planet.

Frontiers is one of the world’s largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all.

Follow the links below to learn more about our work.

www.frontiersin.org/about/annual-reports

www.youtube.com/watch?v=87ejFfnQzko

What we can offer you

At Frontiers our working model for new roles is hybrid, offering flexibility to work from home while staying connected through our office hubs in key locations. This approach reflects our commitment to productivity, trust, and a collaborative team culture.

We provide a range of benefits across our global locations, including but not limited to:

4 additional wellbeing days in addition to existing annual leave allowance

Access to learning platforms and dedicated learning & development time

A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan

Employees can dedicate three days each year to volunteer

Additional benefits depending on your location (e.g. pension plan and private medical care)

Please note this is a maternity cover until March 2027

The Role

The digital marketing manager plays a key role in the conceptualisation and development of our strategic digital marketing activities aiming to generate demand from key audiences; from increasing brand awareness, to driving engagement with our products, to boosting sales, these activities drive conversions in line with the core business objectives and support business growth.

They manage a team responsible for the implementation of the digital marketing strategies in collaboration with other teams across the business.

Key Responsibilities

Develop digital marketing strategies – using social media, paid advertising, website content and email marketing where relevant – andset goals to increase brand awareness and engagement, lead generationand content acquisition

Implement, manage and optimise campaigns including organic and paid content

Create content: copy, assets, landing pages; A/B test content to ensure optimal results and improve processes

Define tactics to reach new audiences and re-engage existing ones

Define and monitor key metrics to assess the performance and impact of the campaigns and maximise the return on investment

Oversee and track the annual budget and ensure it is fully maximised

Manage a team of digital marketing specialists, monitor their performance and professional development, set objectives and conduct annual appraisals

Requirements

Business Expertise

Marketing and digital marketing strategy experience

Expertise in paid media budget management

Critical thinking and problem solving

Ability to prioritise and manage multiple tasks and projects at the same time, ability to work under pressure andwith tight deadlines

Strong stakeholder engagement and relationship building skills,

Technical Skills

Expert knowledge of digital advertising tools (e.g., Google Ads, Meta ads, LinkedIn ads, X ads)

Proficient with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Tweetdeck)

Proficient with analytics tools (e.g., Google Analytics 4, Semrush)

Advanced analytical skills: able to identify and understand trends in data

Apply now

Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at [emailprotected] for any additional support.

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.