Digital Marketing Manager

Experian Group; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global data and technology company is seeking a Digital Marketing Manager in London. This role involves driving performance media campaigns, managing budgets, and collaborating with analytics and creative teams to enhance marketing strategies. The ideal candidate has experience in performance marketing and proficiency in tools like Google Ads and Meta Ads Manager. Benefits include flexible working, competitive compensation, and a strong emphasis on diversity and inclusion.

Benefits

Hybrid and flexible working

Great compensation package

Core benefits including healthcare and pension

25 days annual leave plus bank holidays and volunteering days

Qualifications

• Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta.
• Deep understanding of digital media metrics and attribution.
• Experience managing budgets and optimising for ROAS.

Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Search, Display, and Meta platforms.
• Build business cases for increased investment in paid media.
• Lead the development of an evolving suite of creative assets.

Skills

Performance marketing

Digital media metrics

Budget management

A/B testing

Project management

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

We're looking for a data-driven and strategic Digital Marketing Manager to join our marketing team. You will drive awareness and acquisition through Paid Search, Display, and Meta advertising channels. Your primary focus will be on performance media, ensuring we deliver efficient Return on Ad Spend (ROAS) while exploring new opportunities to scale and innovate.

Responsibilities

• Campaign Management: Plan, execute, and optimise paid media campaigns across Google Search, Display, and Meta platforms to drive traffic and conversions.
• Strategic Planning: Build business cases for increased investment in paid media, including forecasting, scenario planning, and ROI modelling.
• Creative Strategy: Lead the development of an evolving suite of creative assets and messaging that clearly communicates the benefits of using Experian. Manage both in-house creative resources and external agency partners, leveraging the latest AI tools to enhance efficiency and innovation.
• Innovation & Testing: Identify and trial new channels, formats, and targeting strategies to improve campaign performance and reach.
• Collaboration: Work closely with analytics, product, and creative teams to align messaging, targeting, and user experience.
• Reporting: Deliver regular performance reports and insights to stakeholders, highlighting key learnings and opportunities for growth.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experience and Skills

• Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta.
• Deep understanding of digital media metrics and attribution.
• Experience managing budgets and optimising for ROAS.
• Ability to build compelling business cases and present to senior stakeholders.
• Familiarity with A/B testing, audience segmentation, and conversion rate optimisation.
• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics.
• Excellent project management skills.

Additional Information

Benefits package includes:

• Hybrid and flexible working
• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: D/EB8

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